You Know You Need a Copywriter When…(8 Reasons to Hire a Freelance Copywriter)
January 25, 2011
You know you need a copywriter when….
- You haven’t revised or revisited your website copy in more than 2 years (and you’re embarrassed to share the link with others)
- You need more leads coming in from online sources
- You had a recent company achievement or have relevant business news you want/need to share
- You have no content on your website (helpful articles, resources, press releases, etc.)
- You’re not offering a free ebook, report, checklist, or tips sheet on your homepage to build your subscriber list
- Not only do you not have a call to action on each website page, you don’t know what a call to action is
- You have no full-time marketing/communications/pr employee
- You need to take your business to the next level
These are just a few reasons – what else would you add to this list?
Integrating Your Marketing Activities
January 11, 2011
I’ve been noticing for awhile now that clients have a challenge integrating and leveraging all of their existing marketing activities. And I don’t blame them! It’s difficult taking individual business activities and incorporating them into a cohesive, seamless, automated lean mean marketing machine. That also applies to recycling and distributing valuable content.
Have you taken the time to list out all your marketing activities so you can link them together? Here are a few of my activities, for example:
- using LinkedIn
- using YouTube
- tweeting
- blogging
- SEO updates
- updating my website pages frequently
- networking
Those are my primary activities I try to integrate as much as possible. I have a lot of plans for 2011 (don’t we all!). I’d like to produce more original content (case studies, articles), start a monthly e-newsletter to cultivate repeat business and more referrals, host a few workshops, begin a proactive direct-response marketing campaign and create some information products. Whew! I better stop blogging and go get started.
With all the activities you have on your plate – whether you execute them yourself or you outsource to a freelance copywriter such as myself – do you have a strategy for making sure they’re integrated? Drop me a line below and let me know what’s working (or not working) for you.
Snuggies and Website Copywriting: What Do They Have in Common?
January 4, 2011
Two things prompted me to write this blog post: 
- My mother-in-law bought me my first Snuggie for Christmas (see the picture of me working in my Snuggie)
- The day after Christmas I came across an article talking about the evolution and the popularity of Snuggies – “Snuggie beats odds with strong sales” in the Atlanta Journal-Constitution
One of the things the articles mentions – besides the ridiculously huge number of Snuggie purchases – is the format that infomercial products use to make sales: state a problem and then present the product as an ingenious solution. That is exactly what website copywriting does. As an Atlanta freelance copywriter, I always tell clients that we can’t immediately start talking about them and their awesome services and products. First we need to briefly identify, acknowledge and discuss the circumstances and situation around a problem. Only then do we talk about the services and products and how they meet and solve the before-mentioned problems. After all, clients need to self-identify with what they’re reading, and that doesn’t happen often if the copy is 100% promotional.
Even though I never necessarily self-identified with the struggles faced before my Snuggie came along (fumbling under a blanket for the remote control), I have to admit I really like my Snuggie. Go Dawgs!
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