About
As an Atlanta freelance copywriter, blogger, and digital strategist, I use my online marketing knowledge and sales background to help clients evolve and enhance their business, online and offline. From SEO to social networking, article writing to e-newsletter editing, ghost blogging to writing persuasive web content, I am carrying out my goal to be the go-to copywriter for agencies, entrepreneurs, and small business owners.
I am a graduate of the University of Georgia and have spent more than nine years in sales, marketing, and communications. When you hire me, you get a salesperson and business writer for the price of one.
Copywriting is a unique blend of sales, marketing, and writing (more about this in detail here). Below I’ve given highlights of my professional experience and career accomplishments in these areas.
Freelance Copywriter and DIY SEO Consultant
- I am the author of How to SEO Your Site: A DIY Guide for Small Business Owners
- I have had the privilege to speak at many high profile events: WordCamp Atlanta, Digital Atlanta, the Technology Association of Georgia (TAG), Strategic Self Publishing, the Business of WordPress and the Atlanta Bloggers Meetup
- Since I started my freelance copywriting business in 2009, I have written copy for The Home Depot, Georgia Pacific, The Real Chow Baby, SunGard, and many other SMBs, agencies and solopreneurs
- I’m an active blogger and publish regular tips and strategies for online marketing and search engine optimization in my email newsletter
Sales
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Through cold calling, I generated the most profit and had the most success in my sales department in a quarterly contest
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I was the only sales manager in the second quarter of 2007 to reach my sales goals
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I won a sales contest in 2008 for achieving the highest profit margin
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I consistently managed and maintained a profitable margin percentage for each client program
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I secured a client in a complex sales environment in under the average time during the down economy in 2009
Marketing
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I promoted the city of Atlanta as a tourist destination to thousands of tour operators throughout Latin America via international tradeshows, sales missions, and presentations
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I developed a high caliber of marketing materials to gain speakers and authors media attention
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My pitches and queries resulted in landing clients exposure in numerous magazines, newspapers, and blogs
Writing
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I was awarded top honors from my industry association(1,000+ members) as Rising Star of the Year for chairing and editing the association’s e-newsletter
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Garnered publicity in this article for the Atlanta Journal-Constitution
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Written and published articles
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Regular columnist and contributor for industry association publications
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Experience writing, editing, and proofreading articles, proposals, and newsletters
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Because of my social media knowledge, I was invited to become a guest blogger to launch ATL Insider
My Passions
I’m a firm believer in ongoing education and seeking out opportunities for personal and professional development. In fact, portions of my blog are dedicated to reviewing educational events I attend and reviewing books and ebooks I read.
Catch me around town attending events at the Technology Association of Georgia (TAG), Content Strategy Meet Up, Atlanta Bloggers Meetup, Freelance Forum, Atlanta Writers Club, the Atlanta SEO Meetup Group, WordPress conferences and Meetups, and more.
I’m also a huge advocate for volunteerism and I actively contribute to the Homeless Pets Foundation.
What’s Next?
Likes sales, copywriting is about achieving results. Let’s work together to establish your business objectives and execute them through copy and content that resonates with your customers. Read on to find out the process of how I work with my copywriting clients and contact me here.
