This recession is certainly the optimal time for a company to really think about, strategize, and sell what sets it apart. I enjoyed this article entitled “To Boost Sales, Check Your Optimism Level.” Here is a good excerpt:
Optimistic salespeople take control. They know sales is the greatest profession to be in during a recession. They can meet with mentors who can help them look at another way of doing business in tough times. They can outwork their competitors. They can invest in learning and outsmart their competitor. Optimistic salespeople manage results, not excuses.
Good advice these days as we are ALL salespeople, whether it is in our title or not.