What You Need to Know to Get Started
SEO is very technical in nature. For non-technical small business owners like us, it is incredibly difficult to understand and apply best practices without the assistance of an expensive SEO agency or freelance website developer, designer or consultant.
For most small business owners (SBOs), hiring an SEO specialist is not an option due to budget constraints. We SBOs stay lean. We try do-it-yourself (DIY) tactics before we outsource. And we don’t have a ton of extra time on our hands to dedicate to learning just one marketing tactic inside and out in one sitting. That’s just not feasible.
But to truly understand SEO, you have to dive right into it. Stop reading about it and get started. It’s like tennis. You can talk about it all day long, but if you never get out onto the court, it won’t really make sense. DIY SEO is not an oxymoron. It’s doable, and you’re wasting valuable time if you don’t at least give it a go. Every day your customers and potential customers are turning to search engines to look for the exact services and products you provide. Don’t you want to be the company they turn to?
DIY SEO Resources
I’ve provided some links to DIY SEO resources below. If you ever have any SEO questions, don’t hesitate to leave a blog comment or connect with me on Twitter. I’d love for you to subscribe to my newsletter and stay in touch so I can help you with your online marketing challenges.
- SEO 101 Presentation: SEO & WordPress: Do This, Not That (for the small business owner or solopreneur)
- My SEO Newsletter: DIY SEO: Tips for Non-Techies and Small Business Owners
- SEO Blog: Check out a few of my recent SEO posts
While SEO is not rocket science, it does take a healthy dose of good advice to get you moving in the right direction. While there’s a lot of decent, basic information about DIY SEO, there’s also a ton of poor, unethical and outdated advice. Do you know how to distinguish between the two? For many small business owners that’s virtually impossible. Check out my DIY SEO ebook to learn more.