I’ve been noticing for awhile now that clients have a challenge integrating and leveraging all of their existing marketing activities. And I don’t blame them! It’s difficult taking individual business activities and incorporating them into a cohesive, seamless, automated lean mean marketing machine. That also applies to recycling and distributing valuable content.
Have you taken the time to list out all your marketing activities so you can link them together? Here are a few of my activities, for example:
- using LinkedIn
- using YouTube
- SEO updates
- updating my website pages frequently
Those are my primary activities I try to integrate as much as possible. I have a lot of plans for 2011 (don’t we all!). I’d like to produce more original content (case studies, articles), start a monthly e-newsletter to cultivate repeat business and more referrals, host a few workshops, begin a proactive direct-response marketing campaign and create some information products. Whew! I better stop blogging and go get started.
With all the activities you have on your plate – whether you execute them yourself or you outsource to a freelance copywriter such as myself – do you have a strategy for making sure they’re integrated? Drop me a line below and let me know what’s working (or not working) for you.