I thought I’d share with you some of my favorite copywriting acronyms. Enjoy!
A.I.D.A. – Attention, Interest, Desire, Action. It’s the sequence of psychological reactions you want to use when writing copy
K.I.S.S. – No explanation necessary here
T.A.P. – Do I understand my Topic, my Audience, and my Purpose?
F.A.B. – Features, Advantages and Benefits
A.I.S. – Ass In Seat. This is a bit tongue in cheek, but it’s the only way to truly get your writing done and call it a day
Do you have any favorite acronyms or formulas? Share ‘em here!
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For the first acronym, you have “A.I.D.A.”, which I believe to be correct, but when you write them out, you have “Desire” listed after “Action.” Not a biggie, but maybe you want to fix that when you have a chance? (The editor in me is just trying to help!)
John – you’re so right! Thank you for pointing that out and it’s now fixed. Thank goodness for editors in this world!