FAQs

The Top 10 Questions About Copywriting

Who Can Benefit From Copywriting?
Can’t I Do Copywriting Myself?
Why Do I Need a blog/enewsletter/ezine/ebook, etc.?
What Are the Top Five Myths About Copywriting?
Who is Your Competition?
Why Hire a Copywriter?
Why Do You Ask So Many Questions?
Do You Believe in SEO Copywriting?
What Are Your Rates?
What is Your Copywriting Guarantee?


Who Can Benefit From Copywriting?
I work with clients who want to take their business to the next level. These clients have been in business, are producing income, trying to stay competitive, and need to evolve their business to meet the demands of digital marketing.

I help clients communicate their expertise. If you have the pieces and want to bring them together, you’ve come to the right place.


Can’t I Do Copywriting Myself?
Yes and no. I say “no,” because you’re too close to your work. Even professional book editors cannot edit their own books. They see things on the page that physically aren’t there but because they are so intimately familiar with the subject they think it’s understood (which it is not). They interpret the information based on their knowledge base and scope, not on that of their reader. So yes, you can do your own copywriting, but the investment of hiring a professional, sales-oriented strategic copywriter is well worth the cost.


Why Do I Need a blog/enewsletter/ezine/ebook, etc.?
An effective online presence is critical to savvy buyers who turn to the internet looking to make informed buying decisions. If you don’t have a polished presence and your competitor does, you just lost a sale. If you can’t be “found” easily but your competitors can, your hard work is for nothing. And finally, if you’re not staying at the top of customers minds when they’re ready to buy six months down the road, you’ll never convert leads.


What Are the Top Five Myths About Copywriting?

  1. I’ve already done my own writing – it’s too late for you to help me.
  2. My copy is fine and is not a priority.
  3. I already had a writer friend look over my stuff; it is grammatically correct already.
  4. Copywriting is too expensive.
  5. Copywriting is just putting words to paper (or to screen). I have better uses for my hard-earned money. This is the most common misconception – see more about copywriting here.


Who is Your Competition?
My biggest competition is not the multitude of wonderful copywriters out there. No. It’s the conundrum that plagues all service providers. Free information. According to Chris Anderson, author of Free: The Future of a Radical Price, we are in the midst of the free revolution (in fact, his audio book is available for free on iTunes). There is a ton of information on the web about how to do your own writing.

To clients who understand the value of hiring a copywriting (so that they can concentrate on the tasks that make them money) and are choosing a professional, that’s when I compete with other copywriters out there. We all have our own strengths. To see what I bring to the table, check out my background.


Why Hire a Copywriter?
You could do the work yourself; there are great resources available online and offline.  But should you? Is it the best use of your time? My clients are savvy enough to write well but know they will make more money by concentrating on their income-producing job and outsourcing. Even for solopreneurs, it’s crucial to have a team and network of people around who know more than you in a particular topic. That means not spending time concepting, conducting background research, competitive analysis, outlining, drafting, proofreading, editing, and finalizing.


“Why Do You Ask So Many Questions?”
Clients are always baffled and a touch irritated at the multitude of questions I ask at the beginning of the process and before I can get started. We copywriters don’t like to annoy our clients. I promise. But it is our job almost to act as therapist, coaxing information out of clients they didn’t know they had inside of them. And to have as much information as possible to make sure we understand you, your business, and your objectives.

Writing is as much the process and concepting as it is putting words to paper (or fingers to keys). So I’ll ask a lot of questions, do a lot of research, and will communicate with you to make sure we’re reaching your objectives and you feel comfortable handing over part of your “baby,” whether that is your website, sales piece, blog, or other business communication.

Again, when you hire me as your copywriter, you not only get a writer but a marketer, communicator, content strategist and most importantly, a sales person.


Do You Believe in SEO Copywriting?
There is a great debate between copywriters whether SEO copywriting truly compromises the point of copywriting, which is to write for the readers and potential clients. The point of SEO is to rank high for the search engine spiders. HOWEVER – I do believe there is a way to write for both search engines and human beings. 1-2 keywords can be integrated per page and weaved into coherent copy written for customers and search engines. There’s much more to SEO than that, but I do believe there can be a balance. See more about my SEO copywriting services here.


What Are Your Rates?
I’m glad you asked! Check out my rate structure here.


What is Your Copywriting Guarantee?
Relationships are very important to me; I’ll be honest with you about what is right and whether you truly need my services. You’re input and opinions are extremely important, and we’ll work together to ensure your objectives are met. I am very protective of my time, and I won’t waste your time or mine.

 

Do you have more questions that I didn’t answer? Let me know! Email me: jenny(at)jennymunn(dot)com or contact me here.