Okay, so I’m not a cheerleader nor have ever been one…but I’m not shy about expressing my love for creating websites with WordPress. WordPress is how I created this website (jennymunn.com) six months ago. I don’t get a ton of traffic, but I don’t want a lot of traffic. Instead, I want potential customers to find me. To date, about 50% of my current clients have found me via my website. Many of those customers have landed on my site via blog posts and then went on to visit other pages and contact me.
I recently attended The Business of WordPress Conference in Atlanta. The purpose of the conference was to educate non-technical business people on all the website capabilities that WordPress has to offer.
In addition to attending, I also had the privilege of moderating a panel on visual design with the very talented WordPress experts Cynthia LaLuna, Erik Wolfe, and Jim Hodgson. Website design is so important and there was a lot of Q&A from the audience.
When I was preparing to create my website, I did a lot of homework before I felt confident moving forward with my chosen website design. That meant looking through hundreds of copywriters’ sites to clearly define what I wanted (and what I didn’t want) and how I would differentiate myself. As a result, I am proud to direct people to my website URL. Unfortunately, I meet many people who are not so thrilled with their website.
I suspect that’s because maintaining a current, relevant website is hard work. Creating my site took so much out of me that as soon as I got it up I wanted to forget about it and move on to doing the work I get paid to do (I also happen to love my work). But, I faithfully update my site at least once a week with recent news, blog posts and back-end maintenance and backups.
I’d like to know – do you find it hard to maintain a relevant, updated website? How do you plan for website improvements and content updates?
If you’re considering creating a WordPress website and need a cheerleader, reach out to me via email or twitter. I’m not a website designer but I certainly know the right resources and can point you in the right direction. If you want more information on WordPress in general, check out my mini-ebook on my WordPress experiences and costs.
Happy WordPress-ing and please let me know in the comments below if you’ve had any good or bad experiences with your WordPress website.