SEO Case Studies: In-House SEO Training for a Boutique Event Planning Firm

The owner of a boutique event planning firm in NYC and NJ was referred to us by her web designer. She relied on a handful of activities to bring her qualified leads and traffic, and SEO was an important one for her.

The Challenge

The event planning company’s owner wanted to be trained up on what contributed to SEO success without being dependent on shelling out $1000/month for an outside SEO agency. She also wanted to work together to maintain and improve SEO following her website redesign.

The Strategy

We were hired because of our focus in small business SEO lead gen, and our ability to put together a customized strategy and lead gen plan that we could train her team to execute on. Here’s what we did together:

  • analyzed her on-page optimization with target keywords and formulated a plan for on-page which included better optimization of existing pages and creating new pages
  • created a consistent weekly execution schedule in which they sent copy, and we reviewed it and provided keyword and on-page feedback, all with the objective of “teaching the fisherman how to fish” so that they learned to optimize their own pages and posts going forward
  • conducted core SEO trainings with the team to “train them up” on what modern SEO entails, and how to be better empowered to get their own results going forward