Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, search engine marketing (SEM), and Google Analytics. If you’re looking to gain more visibility, traffic, and conversions for your organization or for your clients, I invite you to continue reading below.

How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist

Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…

Is Your Marketing Working? Tips for Measuring EdMarketing Effectiveness

When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…

3 No-Brainer Ways to Improve Your Digital Marketing Campaigns & CTRs

With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs.  (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…

Organic SEO vs Paid Search: How to Know Which One to Prioritize?

A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…

3 Keys to Getting the Most from Facebook Advertising in K-12 Education (Part 1)

In education marketing, we have our work cut out for us. There are so many choices these days. So much competing for attention. More direct and indirect competitors. Shorter attention spans. A target market whose buying habits and preferences have changed drastically. A lot of rushed, time-starved people we’re trying to get our messages in…

K-12 Education Marketing: 3 Search Trends You Need to Know for 2018

As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…

PRSA Atlanta SEO Seminar on Search Engine Optimization for PR Professionals

I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…

Done with Basic SEO? This One Thing Should Be Next on Your Checklist

I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…