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SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.

How to Get SEO Traction Faster (A Must-Do Technique in 2022)

Are you familiar with the Eisenhower Matrix? It’s the matrix that helps you distinguish between important, not important, urgent, and not urgent tasks. It also visually shows why it may be hard to get marketing projects done if you’re constantly working in the first Important/Urgent column and you can never get over to the Important/Non-Urgent…

2022 SEO Trend Alert – How Marketers Need to Plan for the Year Ahead

Happy New Year! Who doesn’t love a fresh start?! It’s back to reality, for better or worse. Every year at this time, I like to cover the top 2022 SEO Trends that marketers need to be aware of. As I like to say, even though the pace of change is relentless, most SEO Trends and…

SEO Trends: 2021 Trends Recap and a 2022 Look Ahead

Where did the year go? Specifically, around SEO, do you feel you have kept up pretty well, or has life, non-stop “urgent” marketing projects, and just trying to survive the ups-and-downs from this year kept your focus elsewhere? If the latter, I got you. In no particular order, check out 10 SEO changes, trends, and…

1-Hour Guide to Writing a Year-End SEO Report

Let’s turn to your SEO year-end review and reflection report. Off the bat – did you see progress and growth this year? I’d like to challenge you to spend ONE HOUR ONLY outlining this report, looking at the data, sketching in the details, hitting spellcheck, and calling it a day. Get in and get out…

5 SEO Redesign Basics

Redesigns strike both anticipation and fear in the heart of marketers, particularly when it comes to understanding how a redesign will impact SEO. If you’ve been going into redesigns blindly when it comes to SEO, redesign basics will give you a good jumpstart to feeling more confident. This article is designed to equip you with…

Is SEO Hard? {Spoiler Alert YES} – Here is the #1 Explanation Why

I was recently reading through a discussion forum consisting of a group of marketers and SEO professionals lamenting why SEO is such a struggle. This is something I’ve tried to articulate for some time now as to exactly why SEO is as complex and nuanced as it is. In some ways, it is what it…

What Is an SEO Campaign? And Why Do You Need One Now?

If you’ve been a dabbler in SEO but have never known how to quickly and effectively generate an organized effort that yields results high-performing results quickly, then this is for you. What is an SEO Dabbler, Anyway? An SEO dabbler is someone who occasionally does a bit of SEO work here and there randomly as…

“Predictable SEO” – Why This Phrase Fires Me Up

There are a lot of things that fire me up. People leaving their shopping carts in the middle of a parking lot. Drivers not using their blinker. Bright phone screens in a dark movie theatre (I miss those days!). People telling me I look like the mom from Home Alone (true story). Add something else…
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