Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, search engine marketing (SEM), and Google Analytics. If you’re looking to gain more visibility, traffic, and conversions for your organization or for your clients, I invite you to continue reading below.

What is Voice Marketing? Voice vs. Voice Search 101

It seems we can’t go a day without bumping into an article about Voice. Voice this, voice that. I can read articles all day long about new(ish) technical topics, but when it comes to making advice actionable, I often need to have the content brought down to a 101 level. If the concept of Voice…

How to Improve An Outdated Digital Marketing Strategy

Thanks to the frenetic pace of technology influencing and evolving our daily behaviors, we marketers must help get our houses in order—or risk becoming irrelevant. In the world of search, how exactly do we accomplish that? Below are 5 quick, actionable to-dos for understanding how to improve and modernize your digital marketing strategy: Be present…

2019 SEO Trends: Critical Concepts Marketers Must Embrace

Wondering what the key to SEO success will be in 2019? Here it is: predict what your users want and give them a frictionless experience the way they want it where they want it. That should be relatively easy to do, right? After all, we’re chock full of more customer insights and data than ever…

SEO Project Management: An Essential Skill for Modern Marketers

Here’s a formula I’m sure you’re familiar with: we’re busier than ever + an evolving, complex discipline with many moving parts like SEO = a channel that is easily pushed to the wayside despite best intentions. After years of specializing in SEO and working with in-house marketers who are responsible for doing not only just…

Is Your SEO Failing to Deliver Qualified Leads? Here’s What You’re Doing Wrong.

There are many reasons why an SEO program can fall flat: You’re targeting keywords that have very little volume You’re targeting keywords from people who have no buying intent You’re targeting keywords that are way too competitive You’re targeting too few keywords You’re targeting too many keywords Obviously the reasons why SEO doesn’t ever achieve…

K-12 Leadership Interview: Designing a Meaningful Life and Career Path

At EdNET 2018 in San Francisco, I was fortunate to start chatting with Amanda von Moos with Substantial Classrooms. We bonded over our shared passion for designing a career and life that is fulfilling and meaningful, personally and professionally. There is nothing more I love than hearing the stories behind amazing K-12 nonprofits and organizations…

How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist

Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…

Is Your Marketing Working? Tips for Measuring EdMarketing Effectiveness

When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…

3 No-Brainer Ways to Improve Your Digital Marketing Campaigns & CTRs

With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs.  (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…