Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

Managing SEO Projects Interview Series: Part 2

Wouldn’t you love if you could find a way to accelerate your SEO learning and results? Well, when you capitalize on the knowledge and experience of professionals who have been in the trenches, you get exactly that. This is why I’ve set off to interview the top SEO minds that I see. (If you didn’t…

How to Manage SEO Projects Interview Series

One of the biggest challenges with SEO in this day and age, is that it takes longer to get results. There is more than ever that has to come together. And when you couple that with the fact that you need more input and tasks delivered by other people and teams, it compounds the difficulty.…

My Recent Journey Vetting and Hiring an SEO Agency

A few weeks ago, I had a lawyer friend I’ve known since college call me up. He was fed up with his current SEO agency, and he asked if he could hire me to help find, vet, and hire a new SEO agency on his behalf. This isn’t the first time someone has come to…

The #1 Lesson I Learned After 10 Years in Business

This month, I am proud to celebrate 10 years in business for myself. Entrepreneurship is a dream I had since my early 20’s, shortly after starting work in the real world. A dream that was precipitously—yet fortuitously—made when I was let go in the recession of 2008 while on maternity leave with my first baby.…

How to Prepare your SEO for Machine Learning, Synonyms and Intent

If you’re a marketer who has an eye on constant improvement to keep up with SEO, you have most likely come to accept two facts: Google changes. A lot. People search. A lot. In 2018 alone, a data scientist from Moz cataloged more than 3,000 algorithm changes. Before you freak out, know that most of…

Behind the Scenes: Structuring, Preparing and Leading a 2-day SEO Training

10 years ago, if you would’ve told me I’d be teaching SEO to adult learners in the marketing industry on stages and in front of classrooms, I wouldn’t have believed you. But here I am today, with 40 SEO presentations under my belt. I’ve led 45-minute SEO workshops. 2-hour SEO seminars. A 4-hour SEO course.…

What is SEO Tagging?

An acquaintance of mine recently reached out because his company was just about ready to launch their new site. They mentioned they were ready to start “SEO tagging” and asked if I could point them in the right direction. That phrase always makes me pause as I wonder what in the world they’re referring to.…

My Favorite SEO Tools I Couldn’t Live Without

Nothing makes digital marketers nerd out like talking about tools. Marketers are hugely dependent on hacks, tricks of the trade and tools that help us get the job done (and done well). Tools for SEO in particular, are critical. There is so much more today that contributes to SEO, it’s important to not only know…

The Latest SEO Trend in K-12 Education Marketing: Zero-Click Searches

For better or worse, search engine optimization has never been a slow-moving field. For K-12 brands and organizations marketing to schools and educators, keeping up with Search and Google trends and changes can seem like a part-time job all by itself. If you’ve been a busy K-12 marketer, you may have missed one very important…

How to Rank at Position 0: Tools and Tactics the Pros Use

Don’t you love “How-To” articles? They get straight to the heart of the matter. And in this article, we’re going to be getting right down to how to rank at Position 0 (aka “Featured Snippets”). In my last post I explained what Position 0 is and why it is so important today to pursue and…