What Most Marketing Teams Get Wrong About AI Search

Key Takeaways: There’s a pattern I see consistently with B2B marketing teams right now. They hear “AI search optimization” and immediately jump to tools. They start prompting ChatGPT, downloading browser extensions, or asking their agency to “add AEO to the retainer.” They’re moving fast, but they’re moving fast in the wrong direction. Here’s what they’re…

How to Identify Prompts That Matter for Your Brand: Prompt Research for Your AEO/GEO Playbook

Key Takeaways Just as keyword research is the foundation of SEO, Prompt Research is a critical first step in your AI Search playbook.  If you want your brand to be cited and mentioned in LLMs, you have to first focus in on the prompts that matter.  The choice is yours – do you want AI…

How to Prepare Your Website for AI Agents

Key Takeaways: Last year was the “year of AI Agents.” But for many of us, it wasn’t. Too many decision makers in companies are still unsure whether they will do anything, let alone know what steps to take. Big mistake. Big. HUGE. Because Agentic AI is already here. And it’s fundamentally changing and shifting the…

RIP Website Traffic: 4 New Metrics to Show GEO ROI in the Age of AI

GEO (Generative Engine Optimization) ROI Key Points: Since the dawn of SEO time, we SEO pros, dabblers, and “know enough about SEO to be dangerous” marketers have come together in unity to offer one core promise about the outcome of our SEO efforts: “More of our desired target audience to our website” Historically, we’ve measured…

Featured in EdWeek: What K-12 Companies Need to Know About Generative Engine Optimization (GEO)

I was recently quoted in EdWeek Market Brief in an article about a topic that’s quickly becoming impossible to ignore in K-12 education marketing: Generative Engine Optimization (GEO). If a district leader or administrator asks ChatGPT or Google Gemini, “What’s the best math program for middle school?” – will your company show up? (granted that…

What is an SEO & AI Visibility Consultant?

TL;DR: What Does an SEO & AI Visibility Consultant Do? The Evolution of SEO Consultant to SEO & AI Visibility Consultant Much like one of my favorite rides at Epcot, imagine we’re on a journey through the evolution of search—ascending Spaceship Earth and watching the timeline unfold: And here we are. SEO Is an Incomplete…

SearchGPT Has Landed – Here’s What Marketers Need to Know

Today, we’re talking about the launch of a potential industry and behavior disruptor, SearchGPT. Let’s start from the beginning. What Is SearchGPT? SearchGPT is an integration into ChatGPT, and its job is to bring real-time web search results (think weather, sports scores, up-to-date info), relevant answers, and links to authoritative sources. Currently, it’s only available…

Download This Free Quarterly SEO Plan Template

What Does an SEO Sprint, a Quarterly SEO Plan, and an SEO Campaign Have in Common? (No, this isn’t the setup to a cheesy SEO joke—though I can see why you’d think that.) Each one, while unique, shares some fundamental building blocks: A quarterly SEO plan is a simple but powerful way to bring all…

SEO Planning Tips for World Domination

If you only have 1 hour a week to “do” your SEO, are you 100% confident you’re using that hour in the MOST impactful way? When you have a plan, you can confidently answer yes. The challenge is, sitting down to craft your SEO strategy for world domination the year can be daunting to say…

SEO Planning Tip: Why You Need a CYA Clause

A great SEO plan addresses many areas: And while you’re looking back on 2023, you should simultaneously be crafting your 2024 plan. There’s so much to cover, it can be overwhelming. 2024 SEO Planning Tips – Coming In Hot Over the next few weeks, I’ll be rolling out a series of tips to help you…