Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

For My Marketing Friends and Colleagues Who Are T-I-R-E-D

I started this morning in a really bad mood. Within an hour of waking up, I was inundated by heavy, depressing news stories about a rise in COVID cases, confrontational political ads, and a few anxieties I’ve carried over from recent days and weeks. Yes, this is the world and reality we live in. But…

How to Show Google You’re THE Expert In Your Industry

Let me tell you a little SEO bedtime story. For years, over the history of early SEO, there were whispers of a secret, confidential document Google covertly used as a guide to evaluate and grade websites, determining who was spammy and who was not. As you can imagine, SEOs, the good and the bad, desperately…

Marketing Amidst and Post COVID: Our Role in Evolution and Disruption

While we’re all eagerly anticipating seeing COVID-19 in our rearview mirror, the unknown and uncertainty of what the next 6-12+ months will bring have us tempering our excitement. I heard this week that a few close marketing colleagues were laid off, that Regal Cinemas is shutting its doors indefinitely, and very belatedly, that one of…

The Only SEO Tool You Need When You Are Overwhelmed

Let me ask you a question. When you attend a webinar that teaches about SEO….or read an article that outlines SEO best practices or the latest trends …are you more overwhelmed than inspired? It’s inevitable that there will be friction between what you learn and how you put it into action. This is why on…

SEO Traffic is Trending Down. Here’s What You Need to Know About It

When you start having conversations about SEO, you can’t swing a cat without touching on organic CTRs (click-through rates) fairly early on. When SEOs talk CTRs, there is a specific area we’re referring to. What is Organic CTR? Organic CTR is the percentage of impressions that result in a click back to the website. Or…

UX and SEO Best Practices: Use Your Peripherals!

Who said it best? Get Smart or The 40-Year Old Virgin? When you’re targeting SEO, there is a lot you must take into account. Foundational SEO elements when you’re just starting out…. competitive SEO elements when your competitors are savvy….and advanced SEO elements when you’ve hit a plateau. Besides the factors that directly contribute to…

3 Things an “Advanced SEO” Class Taught Me About SEO

Alright y’all, I’m not going to lie. When I recently signed up for a 3-hour “Advanced SEO Masterclass” training, I had very high expectations. So when the speaker started with, “let’s talk about how Google works,” I was not a happy camper. Shouldn’t we be beyond that? The rebellious teenager side of me was grumbling,…

Why I Scare Off Most Potential SEO Clients Looking for an SEO Specialist

A few years ago, I stopped selling SEO services to prospects who were interested in hiring me as an SEO Specialist. Jumping from initial outreach to an SEO engagement was moving too far, too fast. (I’m not that kind of girl). Instead of writing up a proposal after a conversation or two, I switched to…

Google Announced A New Ranking Signal: Here’s What Marketers Need to Know

Get excited – Google recently announced a new ranking signal: the Page Experience update.  The good news? You have time to prepare as it won’t be rolled out until 2021. This is another one for the good guys. It’s designed to give bonus points to those sites that focus on delivering a great experience to…
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