SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
Fair warning. You are going to be hearing a lot from me around the impact of AI on SEO. Get excited. Because as marketers, it’s important we keep up slowly but surely to understand how this is going to change what we do as far as what SEO, and all the things that come along…
SEO is still important and will be a top-performing channel with you in 2023, BUT ONLY if your SEO strategy plan has evolved to reflect the times. Here’s a brief timeline of what our strategy entailed the past few years: Your 2023 SEO Plan: 3 Areas You Must Take Into Account Fast forward to 2023.…
This article was updated on 6/2/23. Also see this on the impact of AI on SEO. What Will Be the Impact of AI (Artificial Intelligence) on SEO? AI has the potential to improve SEO by optimizing website content, personalizing search results, streamlining data management and analysis, enhancing the user experience, and detecting spam or low-quality…
“You can’t really know where you’re going until you know where you’ve been.” Coined by the great Maya Angelou, truer words have never been spoken. With SEO, in order to drive impact, you must pause and reflect on the regular so you have confidence in the direction you’re going. As we near the end of…
Earlier this month, I was sitting in on a 2-day Google Analytics 4 training, desperately trying to keep up with the instructor as she whizzed from screen to screen giving a demo of all the “super cool” reports and features of GA4. What I thought was a foundational course was definitely NOT foundational…I felt like…
Are you familiar with the Eisenhower Matrix? It’s the matrix that helps you distinguish between important, not important, urgent, and not urgent tasks. It also visually shows why it may be hard to get marketing projects done if you’re constantly working in the first Important/Urgent column and you can never get over to the Important/Non-Urgent…
Happy New Year! Who doesn’t love a fresh start?! It’s back to reality, for better or worse. Every year at this time, I like to cover the top 2022 SEO Trends that marketers need to be aware of. As I like to say, even though the pace of change is relentless, most SEO Trends and…
Where did the year go? Specifically, around SEO, do you feel you have kept up pretty well, or has life, non-stop “urgent” marketing projects, and just trying to survive the ups-and-downs from this year kept your focus elsewhere? If the latter, I got you. In no particular order, check out 10 SEO changes, trends, and…
Let’s turn to your SEO year-end review and reflection report. Off the bat – did you see progress and growth this year? I’d like to challenge you to spend ONE HOUR ONLY outlining this report, looking at the data, sketching in the details, hitting spellcheck, and calling it a day. Get in and get out…
Redesigns strike both anticipation and fear in the heart of marketers, particularly when it comes to understanding how a redesign will impact SEO. If you’ve been going into redesigns blindly when it comes to SEO, redesign basics will give you a good jumpstart to feeling more confident. This article is designed to equip you with…
