Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

Google Announced A New Ranking Signal: Here’s What Marketers Need to Know

Get excited – Google recently announced a new ranking signal: the Page Experience update.  The good news? You have time to prepare as it won’t be rolled out until 2021. This is another one for the good guys. It’s designed to give bonus points to those sites that focus on delivering a great experience to…

Why Is a Good SEO Professional So Hard to Find?

Wanted: A reputable freelance SEO consultant who can both advise and implement website optimization. Who enjoys solving problems, has a nice bedside manner, is under $100/hour, and is looking for a long-term (professional) relationship. Long walks on the beach optional. In the past week, I’ve been approached twice asking if I know of an SEO…

Managing SEO Projects: Interview Series Part 3

Did you know 150% of SEO projects could be improved with better project management? That’s why I’m thrilled to share with you an interview I had recently with Josh Squires. Josh Squires is an SEO with a background in Copywriting and English Lit. He’s worked as an SEO in-house, as a freelancer, and at marketing…

SEO COVID-19 Resources

Below are a few timely resources with takeaways that I found helpful for marketers. I’ll continue to update this page with great links and takeaways. Be safe! WSJ article: “The Good News Is, You’re CEO. The Bad News Is the Economy Is Shut Down.” “Right now, is when we show the value and culture” What…

Managing SEO Projects Interview Series: Part 2

Wouldn’t you love if you could find a way to accelerate your SEO learning and results? Well, when you capitalize on the knowledge and experience of professionals who have been in the trenches, you get exactly that. This is why I’ve set off to interview the top SEO minds that I see. (If you didn’t…

How to Manage SEO Projects Interview Series

One of the biggest challenges with SEO in this day and age, is that it takes longer to get results. There is more than ever that has to come together. And when you couple that with the fact that you need more input and tasks delivered by other people and teams, it compounds the difficulty.…

My Recent Journey Vetting and Hiring an SEO Agency

A few weeks ago, I had a lawyer friend I’ve known since college call me up. He was fed up with his current SEO agency, and he asked if he could hire me to help find, vet, and hire a new SEO agency on his behalf. This isn’t the first time someone has come to…

The #1 Lesson I Learned After 10 Years in Business

This month, I am proud to celebrate 10 years in business for myself. Entrepreneurship is a dream I had since my early 20’s, shortly after starting work in the real world. A dream that was precipitously—yet fortuitously—made when I was let go in the recession of 2008 while on maternity leave with my first baby.…

How to Prepare your SEO for Machine Learning, Synonyms and Intent

If you’re a marketer who has an eye on constant improvement to keep up with SEO, you have most likely come to accept two facts: Google changes. A lot. People search. A lot. In 2018 alone, a data scientist from Moz cataloged more than 3,000 algorithm changes. Before you freak out, know that most of…

Behind the Scenes: Structuring, Preparing and Leading a 2-day SEO Training

10 years ago, if you would’ve told me I’d be teaching SEO to adult learners in the marketing industry on stages and in front of classrooms, I wouldn’t have believed you. But here I am today, with 40 SEO presentations under my belt. I’ve led 45-minute SEO workshops. 2-hour SEO seminars. A 4-hour SEO course.…