The Strategy
We were fast approaching their peak season so working swiftly to research, create a strategy, train their team on implementation, and monitor execution was of the utmost importance. What we did together:
- in this growing competitive market, we found a better creative angle and set of niche keywords that would drive more business goals and conversions
- analyzed the infrastructure, limitations and opportunities of the website in order to maximize on-page SEO
- created an on-page and off-page short-term and long-term plan and trained the product marketing manager on modern SEO fundamentals
The Results
At the end of our SEO, their product marketing manager had this to say about our services:
“I liked that I was a part of all of the decision making while also learning how to take over our SEO efforts in the future. It was a great combination of guidance and letting me do what I thought was best based on our industry. I can already tell that our site makes much more sense and there is a clearer call to action on each landing page. This is huge because we are a seasonal business, and people landing on various pages on the site need to know why our system is a tool worth purchasing. I loved how organized everything was- it all made sense. The process was smooth and the transition at the end of the two months was seamless. I feel comfortable moving forward.”