Lead Gen AI Visibility Audit

Find out where your brand is showing up across AI and search, where you’re losing visibility to competitors, and what to do about it.

My Lead Gen AI Visibility Audit is a 2-week engagement for a $2,500 flat fee that includes an audit, strategy session, and prioritized roadmap for organizations, agencies, brands, and small businesses that need to evolve from traditional SEO to AI-powered search.

Your buyers are changing how they research, compare, and shortlist companies:

  • They’re searching Google.
  • They’re getting answers from Google AI Overviews.
  • They’re asking ChatGPT and Perplexity for recommendations.

Increasingly, AI is influencing which companies even make it onto the consideration list.

The Lead Gen AI Visibility Audit shows you where your company stands across this changing search landscape and gives you a prioritized roadmap for improving the visibility that matters most for lead generation.

Search didn’t die. The path to discovery changed.

Prospective customers can now research a problem, compare solutions, evaluate companies, and build a shortlist without following the traditional search-and-click journey.

That creates a new set of questions for marketing teams, executives, and owners:

  • Are we showing up when prospective customers ask AI about problems we solve?
  • Does Google surface us when buyers are researching our category?
  • Are competitors being recommended instead?
  • What sources and signals are influencing those recommendations?
  • Does our website give search engines and AI systems enough context and proof to understand why we should be included?

And most importantly, which of these gaps are actually worth fixing?

That’s what this audit is designed to answer.

You Don’t Need a Fancy PDF Report or Generic AI Visibility Score

AI visibility monitoring tools can tell you whether your company appeared in a set of prompts. That’s useful. But it doesn’t tell you what to do next.

The Lead Gen AI Visibility Audit connects visibility to buyer intent and lead-generation opportunity.

I look beyond whether your brand was mentioned to understand where your best prospects are searching, how competitors are earning visibility, what sources are shaping AI answers, what may be holding your brand back, and which opportunities deserve your attention first.

The goal isn’t to “rank in ChatGPT.” It’s to make your company easier to discover, understand, trust, and consider when prospective customers are researching what you sell.

What’s Included

  1. Buyer Demand + Lead-Gen Opportunity Analysis.
    • I start with the buyer, not the algorithm. I identify the high-value topics, searches, questions, and prompts connected to the services or products you most want to generate business for. This gives us a commercially relevant set of opportunities to investigate instead of measuring AI visibility for hundreds of prompts that may never contribute to revenue.
  2. AI + Search Visibility Audit:
    • Next, we establish where your brand currently stands. I evaluate how your company appears across relevant AI and search environments, including ChatGPT, Google and AI Overviews, Perplexity, and other platforms where appropriate. We’ll identify where you’re already gaining visibility, where you’re absent, and where there are realistic opportunities to improve.
  3. Competitive Shortlist Analysis
    • When your company isn’t being surfaced, who is? I’ll analyze the competitors and other organizations appearing for your priority buyer queries and look for the signals that may be helping them earn inclusion. You’ll see where competitors have an advantage and where there may be opportunities to leapfrog them.
  4. Website + Content Readiness Assessment
    • Visibility isn’t just about prompts. I’ll evaluate whether your website gives traditional search engines, answer engines, and generative AI systems the information and signals they need to understand:
      • What you do
      • Who you serve
      • What you’re an authority on
      • Why your company is credible
      • When your content or company should be surfaced
    • This includes the SEO, content, technical, structured-data, entity, and authority considerations most relevant to the opportunities we’ve identified.
  5. Citation + Authority Analysis
    • AI systems don’t form answers from your website alone. I’ll examine the external websites, publications, directories, communities, and other sources influencing answers in your market.
    • We’ll identify where your competitors are earning authority, which sources appear to matter, and opportunities to strengthen your brand’s presence beyond your own website.
  6. Prioritized Lead-Gen Visibility Roadmap
    • You won’t leave with a 50-item checklist of generic GEO recommendations.You’ll receive a ranked roadmap showing what I believe you should address first, why it matters, and what can wait. Depending on what is uncovered recommendations may involve existing content, new content opportunities, technical SEO, structured data, authority signals, third-party visibility, conversion improvements, or other search and AI visibility priorities. The recommendations are driven by the audit, not predetermined before we start.
  7. Live Strategy Session
    • We’ll spend 60 minutes reviewing the findings and roadmap together. I’ll explain what matters, what doesn’t, where I see the biggest opportunities, and how I’d approach execution. You’ll leave knowing what your next moves should be and why.

AI Search Lead Gen Assessment FAQs

SEO, AEO, GEO and AI Agent Readiness: How Do They Fit Together?

You don’t need a separate strategy for every new acronym. Modern search visibility increasingly depends on an interconnected set of signals. The audit incorporates:
SEO: Making sure your company and content can be discovered and understood through traditional organic search.
AEO, or Answer Engine Optimization: Improving your ability to be surfaced in answer-based experiences such as Google AI Overviews.
GEO, or Generative Engine Optimization: Improving your brand’s ability to be cited, mentioned, and recommended by generative AI platforms such as ChatGPT and Perplexity.
AI Agent Readiness: Looking ahead to a world where AI systems increasingly research, evaluate, and compare options on a buyer’s behalf.
These aren’t four separate services. They’re different parts of the same problem: making sure your company can be found, understood, trusted, and considered wherever modern buyers conduct research.

What Will You Walk Away With?

At the end of two weeks, you’ll know:
Where your company currently stands across AI and search for the buyer opportunities that matter.
Which competitors are winning visibility and what may be helping them.
What sources and authority signals influence your category.
Where your website, content, or broader digital presence is creating gaps.
Which opportunities are most likely to matter for lead generation.
What to prioritize over the next 30, 60, and 90 days.
And what you can safely ignore for now. Your investment: $2,500 flat

How Does It Work?

Apply + Align: You’ll complete a short intake focused on your business, ideal customers, highest-value offerings, competitors, and growth priorities. We’ll make sure the audit is focused on a meaningful lead-generation opportunity rather than trying to analyze your entire business at once.
Research + Audit: I conduct the buyer-demand research, AI/search visibility analysis, competitive analysis, website assessment, and authority research.
Prioritize: I turn the findings into a practical roadmap based on opportunity, impact, and effort.
Review + Decide: We meet for a 60-minute strategy session to walk through your findings and determine what should happen next. The entire process takes approximately two weeks.

Is This A Fit For Your Organization?

You’re an established company with an existing website, expertise, and content but aren’t sure how effectively you’re being discovered in AI-powered search. SEO has historically mattered to your business, but you know buyer behavior is changing.
Your company sells something buyers research before purchasing.
You want to understand what actually matters before investing heavily in GEO, AEO, AI content, or another long-term SEO initiative.
You have internal resources, agency partners, or budget available to act on the recommendations.

It’s Probably Not a Fit If…
You’re looking for guaranteed ChatGPT rankings.
You want hundreds of prompts tracked but don’t care whether they’re connected to buyer intent.
Your website or business is brand new and hasn’t established meaningful content or authority yet.
You’re looking for someone to produce large volumes of AI-generated content.
You want a generic SEO checklist or automated audit report.

Is Implementation Included?

Implementation is not included in the $2,500 audit. The audit is designed to stand on its own so your internal team or existing partners can execute the roadmap. If you need hands-on help afterward, I also offer separate implementation engagements based specifically on the priorities uncovered during your audit.

Why Work With Me?

Hi, I’m Jenny Munn.
I’ve spent more than 15 years helping organizations get found through search and turn that visibility into business opportunities. The platforms are changing. The underlying business problem isn’t. Your prospective customers still need to discover you, understand what you do, trust your expertise, and choose to take the next step.
Today, that journey spans traditional Google results, AI Overviews, ChatGPT, Perplexity, other generative platforms, third-party sources, and increasingly AI systems conducting research on users’ behalf.
My work combines traditional SEO, buyer-intent research, content strategy, technical search expertise, AEO, GEO, and hands-on AI visibility research to help companies determine where they should focus next.
I’ve provided search and AI education through organizations including the American Marketing Association, General Assembly, UGA SBDC, WordCamp, and EdNet.

How do you show ROI?

I focus on business outcomes, not vanity metrics. That includes understanding and applying expertise to conversion actions, assisted conversions, lead quality signals, and sales feedback loops – all tied back to AI-driven visibility. I don’t just check off “best practice” boxes, I move the needle.

Stop Guessing What “AI Search Optimization” Means for Your Business

You don’t need to chase every new GEO tactic or add another AI tool to your marketing stack. You need to know where buyers are looking, whether you’re showing up, why competitors are getting visibility you aren’t, and which changes are actually worth making.

That’s what the Lead Gen AI Visibility Audit is built to uncover. Two weeks. $2,500 flat. A prioritized roadmap built around visibility that can contribute to lead generation.