B2C eCommerce SEO Case Study

Industry: B2C eCommerce SEO

"It was great working with the Munn Group – we talked to several SEO freelancers and digital agencies, but they either wanted to lock us in to a long term contract, add non-SEO services, or did not seem to have the chops. Jenny and team delivered a program that fit our budgetary needs and delivered the goods. After following the Munn Group recommendations, we saw a 14% increase in organic traffic and revenue. Their approach of teaching the fishermen to fish was the correct path for our team."

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The Challenge

Dermaflage is an ecommerce brand that sells a unique cosmetic product developed out of Hollywood. They’ve engaged in PPC, PR, video, social, digital marketing and are consistently working to improve conversion rates with website tweaks, retargeting, and email campaigns. They’ve improved over the years in all areas but have struggled to increase organic traffic to a level they’d like to see in their niche.

Over the years, some of their digital marketing providers stuck a toe in the water with SEO and made small content recommendations. They also managed SEO with Yoast. While the Dermaflage team was doing a lot of different things to grow website traffic and conversions, they were ready for a focused SEO effort.

The Strategy

The client’s priority goal was to double their traffic and they were ready for Organic SEO to step in. Our strategy consisted of.

  • Technical improvements like removing duplicate content, speeding up the website, improving and optimizing archive pages, and improving title tags and meta descriptions for increased CTR
  • Refresh and recalibrate the keyword mapping and on-page optimization strategy for the first batch of priority pages
  • Uncover new content opportunities with in-depth keyword research and work with the copywriter to create an aggressive editorial calendar schedule
  • Identify backlinks to gain in the short-term and diversify and increase links over the long-term

Dermaflage

The Results

Due to a well-strategized, coordinated, and quickly executed strategy by The Munn Group and the Dermaflage team, results were gained within 3 months:

Keywords:

  • A core keyword jumped onto page 1 within a week of implementation
  • Clicks and SERPS conversion for one core keyword grew by 40% in one month, and another target keyword tripled its SERPs conversions
  • Organic traffic grew by 18% within 2 months of implementation

eCommerce SEO Analytics

SEO Landing Page Growth

  • Just one new SEO blog post contributed to over 17,000 impressions and 620 SERPS clicks conversions to the site in one month
  • Impressions to the homepage post SEO Implementation grew by 67% and clicks grew by 43%
  • Clicks to the second highest value SEO page doubled

eCommerce SEO Landing Pages

Testimonial

“It was great working with the Munn Group – we talked to several SEO freelancers and digital agencies, but they either wanted to lock us in to a long term contract, add non-SEO services, or did not seem to have the chops. Jenny and team delivered a program that fit our budgetary needs and delivered the goods. After following the Munn Group recommendations, we saw a 14% increase in organic traffic and revenue. Their approach of teaching the fishermen to fish was the correct path for our team.”

 

 

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