Four 2024 SEO Planning Tips for World Domination

If you only have 1 hour a week to “do” your SEO, are you 100% confident you’re using that hour in the MOST impactful way? When you have a plan, you can confidently answer yes. The challenge is, sitting down to craft your SEO strategy for world domination the year can be daunting to say…

For My Marketing Friends and Colleagues Who Are T-I-R-E-D

I started this morning in a really bad mood. Within an hour of waking up, I was inundated by heavy, depressing news stories about a rise in COVID cases, confrontational political ads, and a few anxieties I’ve carried over from recent days and weeks. Yes, this is the world and reality we live in. But…

3 Things an “Advanced SEO” Class Taught Me About SEO

Alright y’all, I’m not going to lie. When I recently signed up for a 3-hour “Advanced SEO Masterclass” training, I had very high expectations. So when the speaker started with, “let’s talk about how Google works,” I was not a happy camper. Shouldn’t we be beyond that? The rebellious teenager side of me was grumbling,…

The #1 Lesson I Learned After 10 Years in Business

This month, I am proud to celebrate 10 years in business for myself. Entrepreneurship is a dream I had since my early 20’s, shortly after starting work in the real world. A dream that was precipitously—yet fortuitously—made when I was let go in the recession of 2008 while on maternity leave with my first baby.…

5 PPC Tips for Small Business Owners & Solopreneurs (Guest Post)

Hosting live Atlanta SEO workshops? Super fun! Promoting said workshops? Not so much. When I was making plans to promote one of my live SEO workshops a few months ago, I inevitably thought that running a few PPC ads could be a great way to spread the word and drive some sign ups. One problem: I…

Snuggies and Website Copywriting: What Do They Have in Common?

Two things prompted me to write this blog post:                       My mother-in-law bought me my first Snuggie for Christmas (see the picture of me working in my Snuggie) The day after Christmas I came across an article talking about the evolution and the popularity of Snuggies – “Snuggie beats odds with strong sales” in the Atlanta Journal-Constitution…

Blog Interview with Danielle LaPorte: Creator of The Fire Starter Sessions

I’m obsessed with information products. And not only the products themselves, I’m fascinated with how people go about successfully promoting them, generating buzz, creating marketing campaigns, and capitalizing on their success. So I was very motivated to interview Danielle LaPorte because she is launching an ebook. And not just an ebook. A “digital experience.” What’s a…

Atlanta Blogging Workshop Review

According to social media expert Erik Qualman, more than 200,000,000 blogs exist. Now, I love my little blog, but it has mostly been written with topics that were of interest to me and a select group of people (“Hi Mom and Dad!”). It’s past time to take my blog to the next level and highlight…

Decatur Book Festival – Day 2

This was the first “real” day of the festival. I left my house early in anticipation of the overcrowded parking situation and by 10:00 am I was at my first panel to see Charlaine Harris. I’m still not sure how I ended up there as I had never read any of her books but knew…