Industry: K-12 Education SEO
"We met Jenny Munn at a conference and knew immediately that she was a good fit for our small education company. Jenny’s team completed an audit of our website and they identified a number of areas for improvement. We’ve worked with 2 other SEO consultants previously. What’s great about Jenny is that she is not only extremely knowledgeable about SEO, but she’s a great instructor as well. She was patient at explaining the steps to our marketing manager and me. I’d highly recommend Jenny Munn."
95 Percent Group is a nationally recognized leader in reading development and improvement for grades K-12. They work with schools to identify reading gaps, set goals, and implement programs to effectively improve reading growth.
The 95 Percent Group leadership was looking for SEO to help generate more non-branded awareness, drive traffic, and increase conversions to the site. While on-page foundational SEO implementation had been made, they were looking for high-growth, high-impact activities to quickly move the needle.
After an extensive SEO audit, a campaign was created to drive more traffic around 4 specific areas where the clients were experts. Activities included: