Industry: K-12 Education SEO
"I just have to say THANK YOU for sharing SO MUCH wonderful information and empowering me to put it into practice! I’m not sure I even knew what SEO was when we began and – although far from expert level – now I feel like I have a working knowledge. You probably already know this, but you are a wonderful communicator – professional and personable. You have an amazing amount of knowledge and experience that you expertly present in bite sized pieces."
Global Student Network (GSN) is a fantastic company that owns 4 different websites in the K-12 education space and serves thousands of students and families all over the world.
GSN came to The Munn Group initially because they needed a focused SEO plan in place, along with training and education for the team. The initial engagement developed into an ongoing one, with The Munn Group acting as SEO Strategist and Project Manager alongside the marketing and executive team. Our goal was to increase traffic, conversions, rankings, and sales across their business lines. This was a challenge as their once-small industry had become competitive and new websites and businesses were coming into the SERPs. Also, K-12 as an industry has been evolving quickly and we had to stay on top of changes and be proactive.
Over the year of our engagement our plan consisted of the following efforts: