Almost immediately following the on-page optimization, the agency started seeing results. In Google Analytics we started seeing the keywords we optimized for pop up, which meant two important things: 1) that people WERE using these keywords to find marketing agency providers and 2) that they were in fact landing on his site.
Then – the absolute best part (which is in fact the goal of SEO) – his phone started ringing and customers would say, “I found you online after I googled [insert exciting niche modifier keyword here].”
The owner was thrilled, and emailed me a message with the subject line: “Whatever you did, it’s working.” I also got a congratulatory email from his business consultant, who was pleasantly surprised that the optimization efforts worked so fast. The owner also sent me a testimonial:
“I couldn’t be more pleasantly surprised and pleased with the results of Jenny Munn’s SEO work. She was very knowledgeable and kept strategy and implementation moving quickly. I appreciated how she listened to my feedback and wishes, while also guiding me into the choices that were right for not only the search engines but also for my customers and my business. Not only did we see results immediately, but 2 years after we did the SEO work together, I’m at the top of the search results on Page 1 for numerous search terms – even very competitive terms. The best part is, I have leads and prospects who pick up the phone to call me every week after finding me online. Whatever you did, it worked! I heartily recommend Jenny to whoever needs a smart, savvy SEO professional.”
My take? It’s all about the keyword. Because we chose mostly high-traffic, lower competition niche keywords (a few with strategic modifiers) we were able to start ranking straightaway. We also weren’t heavily dependent on linkbuilding. It also helped the client had a great website to begin with. Very clean, very “conversion friendly,” and designed to impress with his high caliber of work and clientele. So once visitors landed he converted the visitors well into picking up the phone and calling. Today, his ability to start ranking for a less competitive keyword has contributed to his #1 ranking for a very competitive keyword, along with a slew of other keywords that drive traffic, leads and sales. Two years after the initial optimization efforts, this marketing agency’s SEO is still going strong!