-make other bloggers a key target for readership
-the user is looking for the answer; that is what you need to center your posts around
-organize content around keywords. My note: don’t make your posts sound ridiculous. If readers can tell what your keywords are, you are doing this incorrectly
-make a list of your top keywords. Think what TERMS drive your business
-what is the language of the customer? Use these words in your copy
-again, think about what people are going to type, and talk about that
-nobody wants LONG thought leadership posts. They want 1) the quick answer to their problem and
-people skim content online; they want credibility, so give something of value
-to get higher in search, create more content
-a great blog post idea: tell the stories of your company: what problems have you seen? How does your product solve a problem?
-the key getting links (important in SEO) is to write good content
-the TITLE of the blog should be based on keywords as well
For non-techies, SEO is a difficult concept to wrap your brain around. It is certainly very trendy right now, and the amount of information on the web is overwhelming and at times, contradictory. This webinar was worth the hour it took to review the information .That takes a lot for me to say, as I am very protective about my time! Tip: if you attend the webinar from a download after the “live” event, what I think is fabulous is the ability to speed ahead or go back using the fast forward and rewind buttons. Note – I am not affiliated with this webinar. Just a fan!