SEO

Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.

SEO Project Management: An Essential Skill for Modern Marketers

Here’s a formula I’m sure you’re familiar with: we’re busier than ever + an evolving, complex discipline with many moving parts like SEO = a channel that is easily pushed to the wayside despite best intentions. After years of specializing in SEO and working with in-house marketers who are responsible for doing not only just…

Is Your SEO Failing to Deliver Qualified Leads? Here’s What You’re Doing Wrong.

There are many reasons why an SEO program can fall flat: You’re targeting keywords that have very little volume You’re targeting keywords from people who have no buying intent You’re targeting keywords that are way too competitive You’re targeting too few keywords You’re targeting too many keywords Obviously the reasons why SEO doesn’t ever achieve…

How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist

Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…

K-12 Education Marketing: 3 Search Trends You Need to Know for 2018

As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…

PRSA Atlanta SEO Seminar on Search Engine Optimization for PR Professionals

I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…

Done with Basic SEO? This One Thing Should Be Next on Your Checklist

I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…

Presentation: SEO – Identifying Strategies to Boost Results

SEO in 2017: Identifying Strategies to Boost Results (WordCamp Birmingham Workshop) SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it)…

The #1 Reason People Give Up on SEO

Every once in awhile I have an epiphany when it comes to SEO and connecting a struggle I’m seeing out there. This epiphany in particular hit me while I was in Phoenix attending a conference and listening to a keynote session on Digital Marketing Transformation. I was nerding out on the talk and happily tweeting pithy…

The #1 Issue I’m Surprised to See with SEO Today: Implied Expertise

SEO changes pretty frequently. However, there are some things that just don’t change. I’ve said it before and I’ll say it again: “implied expertise, or “implied SEO” as I call it, is the biggest issue I continue to identify in my SEO audits of clients and prospects who are newly serious about purposefully driving more…

Sick and Tired of Waiting for SEO Results? Do This Instead.

In our fast paced world of instant gratification, we can’t afford to sit around twiddling our thumbs and waiting for SEO activities to freaking finally kick in. Over the years, SEO success has come to require much more work that is dependent on the success of other marketing channels and business functions. Not to mention,…