SEO

Search Engine Optimization = making yourself more findable. In theory, it’s simple. But the challenge is that no two strategies and execution plans are alike, due to resources, budget, time, team, industry type, competition, and marketing maturity. Check out these blogs to skill-up in organic SEO.

How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist

Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…

K-12 Education Marketing: 3 Search Trends You Need to Know for 2018

As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…

PRSA Atlanta SEO Seminar on Search Engine Optimization for PR Professionals

I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…

Done with Basic SEO? This One Thing Should Be Next on Your Checklist

I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…

Presentation: SEO – Identifying Strategies to Boost Results

SEO in 2017: Identifying Strategies to Boost Results (WordCamp Birmingham Workshop) SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it)…

The #1 Reason People Give Up on SEO

Every once in awhile I have an epiphany when it comes to SEO and connecting a struggle I’m seeing out there. This epiphany in particular hit me while I was in Phoenix attending a conference and listening to a keynote session on Digital Marketing Transformation. I was nerding out on the talk and happily tweeting pithy…

The #1 Issue I’m Surprised to See with SEO Today: Implied Expertise

SEO changes pretty frequently. However, there are some things that just don’t change. I’ve said it before and I’ll say it again: “implied expertise, or “implied SEO” as I call it, is the biggest issue I continue to identify in my SEO audits of clients and prospects who are newly serious about purposefully driving more…

Sick and Tired of Waiting for SEO Results? Do This Instead.

In our fast paced world of instant gratification, we can’t afford to sit around twiddling our thumbs and waiting for SEO activities to freaking finally kick in. Over the years, SEO success has come to require much more work that is dependent on the success of other marketing channels and business functions. Not to mention,…

The SEO Skill Level Spectrum – Where Do You Fall?

Anyone can teach themselves SEO. After all, it’s not rocket science. But unless you maintain consistent experience keeping the dirt under your fingernails and keeping up with recent trends and nuances, you’ll only advance so far. Where do you fall in this spectrum?

Your Digital Marketing Career: Is it Making You Insane (or Is it Just Me)?

How often do stop and wonder if you’re heading in the “right” direction with your career? If you even like what you do (let alone the people you work with). In these always-shifting days of digital marketing I think it’s important to make sure you’re clear and focused—and dare I say happy?—in the midst of…