What Happens to AI Search When You Rebrand?

An established, ambitious creative branding agency came to me with a very reasonable concern about its upcoming rebrand: If we change our name and domain, will people still find us? And will we lose the search authority and AI visibility we’ve already built? Add another layer to that: quality prospects are increasingly using AI tools…

SEO/GEO Case Study: Protecting AI Search Visibility During a Company Rebrand and Domain Migration

How I helped a creative agency become easier to find, understand, and recommend across traditional and AI search. At a glance: Introduction: What happens to AI search visibility when a company rebrands? When a company changes its name and domain, search engines and AI systems need clear signals connecting the old brand to the new…

The Problem With Using AI for SEO/GEO Advice

I have just done the impossible: I’ve identified one of the last FEW things that hasn’t changed within the AEO/GEO/SEO space. And it’s this: answering a search question with “it depends.” In an era where AI tools confidently provide answers that sound authoritative, it’s easy to forget that many strategic questions simply cannot be answered…

LLMs Are Recommending Brands and Companies — Are You on the Shortlist?

Many businesses checking whether they’re visible in AI search are taking the wrong approach. They start with informational queries—“how to do X” and “what is Y.” That was great fodder for cementing authority in the SEO era, but it’s not where the real opportunity lives now. Those prompts and that audit direction will guarantee your…

What My Last 4 AI Visibility Audits Showed Me

Everyone’s talking about AI search optimization right now. Thanks to incredibly sophisticated AI tools at our fingertips, anyone can sound like an AI Search/GEO/AEO expert overnight. This means there are many opinions and generalized “best practices” being touted as THE way. But just like the tools themselves, information presented confidently doesn’t always translate to reality.…

What Most Marketing Teams Get Wrong About AI Search

Key Takeaways: There’s a pattern I see consistently with B2B marketing teams right now. They hear “AI search optimization” and immediately jump to tools. They start prompting ChatGPT, downloading browser extensions, or asking their agency to “add AEO to the retainer.” They’re moving fast, but they’re moving fast in the wrong direction. Here’s what they’re…

How to Identify Prompts That Matter for Your Brand: Prompt Research for Your AEO/GEO Playbook

Key Takeaways Just as keyword research is the foundation of SEO, Prompt Research is a critical first step in your AI Search playbook.  If you want your brand to be cited and mentioned in LLMs, you have to first focus in on the prompts that matter.  The choice is yours – do you want AI…

How to Prepare Your Website for AI Agents

Key Takeaways: Last year was the “year of AI Agents.” But for many of us, it wasn’t. Too many decision makers in companies are still unsure whether they will do anything, let alone know what steps to take. Big mistake. Big. HUGE. Because Agentic AI is already here. And it’s fundamentally changing and shifting the…

RIP Website Traffic: 4 New Metrics to Show GEO ROI in the Age of AI

GEO (Generative Engine Optimization) ROI Key Points: Since the dawn of SEO time, we SEO pros, dabblers, and “know enough about SEO to be dangerous” marketers have come together in unity to offer one core promise about the outcome of our SEO efforts: “More of our desired target audience to our website” Historically, we’ve measured…

Featured in EdWeek: What K-12 Companies Need to Know About Generative Engine Optimization (GEO)

I was recently quoted in EdWeek Market Brief in an article about a topic that’s quickly becoming impossible to ignore in K-12 education marketing: Generative Engine Optimization (GEO). If a district leader or administrator asks ChatGPT or Google Gemini, “What’s the best math program for middle school?” – will your company show up? (granted that…