GEO/SEO

Search Marketing today goes beyond traditional SEO and paid search. It includes how brands are discovered across AI-powered search experiences, local platforms, and high-intent results surfaces. Explore the articles below to get AI search tips and learn how organic, paid, and AI-driven strategies work together to improve visibility, accelerate results, and drive efficient growth.

LLMs Are Recommending Brands and Companies — Are You on the Shortlist?

Many businesses checking whether they’re visible in AI search are taking the wrong approach. They start with informational queries—“how to do X” and “what is Y.” That was great fodder for cementing authority in the SEO era, but it’s not where the real opportunity lives now. Those prompts and that audit direction will guarantee your…

What My Last 4 AI Visibility Audits Showed Me

Everyone’s talking about AI search optimization right now. Thanks to incredibly sophisticated AI tools at our fingertips, anyone can sound like an AI Search/GEO/AEO expert overnight. This means there are many opinions and generalized “best practices” being touted as THE way. But just like the tools themselves, information presented confidently doesn’t always translate to reality.…

What Most Marketing Teams Get Wrong About AI Search

Key Takeaways: There’s a pattern I see consistently with B2B marketing teams right now. They hear “AI search optimization” and immediately jump to tools. They start prompting ChatGPT, downloading browser extensions, or asking their agency to “add AEO to the retainer.” They’re moving fast, but they’re moving fast in the wrong direction. Here’s what they’re…

How to Prepare Your Website for AI Agents

Key Takeaways: Last year was the “year of AI Agents.” But for many of us, it wasn’t. Too many decision makers in companies are still unsure whether they will do anything, let alone know what steps to take. Big mistake. Big. HUGE. Because Agentic AI is already here. And it’s fundamentally changing and shifting the…

RIP Website Traffic: 4 New Metrics to Show GEO ROI in the Age of AI

GEO (Generative Engine Optimization) ROI Key Points: Since the dawn of SEO time, we SEO pros, dabblers, and “know enough about SEO to be dangerous” marketers have come together in unity to offer one core promise about the outcome of our SEO efforts: “More of our desired target audience to our website” Historically, we’ve measured…

What is an SEO & AI Visibility Consultant?

TL;DR: What Does an SEO & AI Visibility Consultant Do? The Evolution of SEO Consultant to SEO & AI Visibility Consultant Much like one of my favorite rides at Epcot, imagine we’re on a journey through the evolution of search—ascending Spaceship Earth and watching the timeline unfold: And here we are. SEO Is an Incomplete…

SearchGPT Has Landed – Here’s What Marketers Need to Know

Today, we’re talking about the launch of a potential industry and behavior disruptor, SearchGPT. Let’s start from the beginning. What Is SearchGPT? SearchGPT is an integration into ChatGPT, and its job is to bring real-time web search results (think weather, sports scores, up-to-date info), relevant answers, and links to authoritative sources. Currently, it’s only available…

Download This Free Quarterly SEO Plan Template

What Does an SEO Sprint, a Quarterly SEO Plan, and an SEO Campaign Have in Common? (No, this isn’t the setup to a cheesy SEO joke—though I can see why you’d think that.) Each one, while unique, shares some fundamental building blocks: A quarterly SEO plan is a simple but powerful way to bring all…