SEO for Early Childhood Education Consultant

Industry: K-12 Education SEO

"I hired Jenny to do an SEO audit as she came highly recommended to me by a colleague in the K-12 Education space. I was not disappointed! After looking at my analytics, website, and keywords, she identified easy opportunities to improve my visibility and results. She also took the time to explain to me what I needed to do going forward when writing my content and creating my videos. I recommend Jenny for any other educational consultants or companies seeking better performance from their website. She's very passionate about the industry and an ethical expert in her field."

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SEO Strategy and Audit for Education Consultant

Rae Pica is an Education Consultant and children’s movement expert with more than 19 books to her name. Through keynote speeches, workshops, and consulting she helps educators learn to focus on whole child development.

Looking for help in raising her visibility and rankings for strategic keywords in order to drive more speaking engagements, Rae was introduced to Jenny to get hands-on help. An SEO strategy and implementation plan was designed in order to improve her online presence and increase lead acquisition quickly.

Lead Gen Digital Marketing Activities

  • Identified, prioritized and targeted keywords that would bring in revenue
  • Refreshed the SEO foundation for the website and implemented on-page SEO and an internal linking strategy
  • Created a plan for ongoing activities that would contribute to moving rankings up higher steadily over time

Website: Rae Pica - Early Childhood Keynote Speaker

The Results

Through a strong digital strategy and implementation plan, Rae’s industry expertise and a strong brand contributed to a swift and successful ROI. Within 30 days of working together, we saw the following results:

  • Within 30 days, we moved our #1 keyword from Page 3 to a Page 1; this ranking immediately generated a lead that converted into a high-profit sale, yielding a 10x return on investment alone
  • Another top performing keyword moved from Page 2 to the top of page 1. This in turn increased CTR by 90%, impressions by 60% and clicks increased by over 1000% (from 3 clicks/month to 37/month) for another important family of keywords
  • 13 additional important keywords (and counting!) moved up to Page 1

"I hired Jenny to do an SEO audit as she came highly recommended to me by a colleague in the K-12 Education space. I was not disappointed! After looking at my analytics, website, and keywords, she identified easy opportunities to improve my visibility and results. She also took the time to explain to me what I needed to do going forward when writing my content and creating my videos. I recommend Jenny for any other educational consultants or companies seeking better performance from their website. She's very passionate about the industry and an ethical expert in her field."

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