Digital Marketing for K-12 Education

  • Lead Acquisition: fill your sales pipeline

  • Generate Demand: create more interest in what you have to offer

Digital marketing amplifies your reach to every K-12 target demographic: parents, students, educators, administrators, young professionals, and others in the Education community.  Are you ready to drive more awareness, traffic and conversions?

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Search, Digital Marketing, & Digital Advertising Services for Schools and the K-12 Education Market

Organic SEO

Organic Search Engine Optimization (SEO) is designed to give you more visibility and traffic through more prominent rankings.

Paid Search (PPC)

Drive traffic quickly quickly for launches and important seasonality peaks with a Google AdWords certified professional.

Paid Social Advertising

Generate demand by being present and visible where your target market is gathering online to drive more brand awareness.

Generate Awareness -> Drive Traffic -> Fill Your Sales Pipeline

Supplement Your Team

Do you lack the in-house expertise and bandwidth needed to succeed in today’s digital landscape?

Unprecedented Opportunities

Wondering how to most effectively – and more consistently - acquire quality leads specific to your needs?

Flexibility & Expertise

Need an expert who can work with your team and fill in the gaps in your overall marketing plan?

SEM/SEO Articles From The Blog

Don’t Let Your Ego Run the Show: A Story of Turning Around a Failing Paid Social Ad Campaign

Who here has ever let assumptions get in the way of marketing success? #AskingForAFriend In the case of a giveaway contest I recently managed for one of my K-12 Non-Profit/Advocacy clients, our goal was to get submissions (user generated content stories) that we could use for advocacy endeavors on the website and in social media.…

How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist

Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…

Is Your Marketing Working? Tips for Measuring EdMarketing Effectiveness

When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…

SEO Changes Constantly. Are You Keeping Up?

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