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With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs. (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…
A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…
Facebook’s paid social advertising popularity has been on a roller coaster ride over the years. Thanks to frequent changes to its interface, tools, and rules, it hasn’t been as easy to jump on the bandwagon and see results as quickly or cheaply. But in terms of targeting, engaging, and increasing brand awareness today, it’s still…
