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Don’t you love “How-To” articles? They get straight to the heart of the matter. And in this article, we’re going to be getting right down to how to rank at Position 0 (aka “Featured Snippets”). In my last post I explained what Position 0 is and why it is so important today to pursue and…
To say Google has evolved over the years is putting it mildly. So if you’re still doing the same things you did 5 years ago, you’re going to be in trouble (if you’re not already). Years ago, everyone was asking: “how do I rank in Spot 1”? Today, the question is “how do I rank…
Late last year I was asked to join the faculty for AMA’s (American Marketing Association) Digital Marketing Bootcamps leading the SEO breakout sessions. They will be held around the country in 2019 in Nashville (March), Seattle (June), and Austin (October). These bootcamps are designed to help marketers prepare for the Professional Certified Marketer exam in…
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