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Several years ago I wrote a blog post, “What the heck is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and…
When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…
With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs. (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…