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To say Google has evolved over the years is putting it mildly. So if you’re still doing the same things you did 5 years ago, you’re going to be in trouble (if you’re not already). Years ago, everyone was asking: “how do I rank in Spot 1”? Today, the question is “how do I rank…
Late last year I was asked to join the faculty for AMA’s (American Marketing Association) Digital Marketing Bootcamps leading the SEO breakout sessions. They will be held around the country in 2019 in Nashville (March), Seattle (June), and Austin (October). These bootcamps are designed to help marketers prepare for the Professional Certified Marketer exam in…
It seems we can’t go a day without bumping into an article about Voice. Voice this, voice that. I can read articles all day long about new(ish) technical topics, but when it comes to making advice actionable, I often need to have the content brought down to a 101 level. If the concept of Voice…
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