Digital Marketing & SEO for K-12 Education

Maintain Relevance and Visibility In the Competitive Education Industry

Search marketing and digital advertising are incredibly effective channels for increasing brand awareness, generating quality website traffic, and boosting conversions. Let’s partner today to get you in front of decision makers and influencers across all phases of the school buying cycle.

I specialize in helping K-12 education suppliers and independent schools generate more leads and keep their sales pipeline full. My digital marketing specialty is search engine marketing (SEM): making your brand more findable with higher rankings and better visibility through:

  • Organic SEO (Search Engine Optimization)
  • PPC (Paid SEO/SEM)
  • Paid Social Advertising
  • Retargeting and Conversions

K-12 Education SEM/Digital Marketing Specialty

Focusing on the Education market has been an easy choice for me. Like my clients, I’m a passionate advocate for schools, educators, and a better future for our kids. My experience includes work with the following clients:

  • Early education companies 
  • EdTech
  • K-12 Products, Services, and Professional Development
  • Family and Children Products
  • Homeschool
  • K-12 Nonprofits
  • K-12 Publishers
  • Private and Independent Schools

FAQs - Custom Solutions and Packages

How much do your SEO/Digital Packages Cost?

The good news is that digital marketing is a revenue generator, not simply another expense. I will not take on a project that will not yield a positive ROI. Before we jump into implementation we will have outlined data-driven goals, a timeline, and the value associated with a conversion, a lead, and a sale. Costs vary depending on the service, the set up and implementation needs, and duration. My average small business client brings in sales of $2mm+ and has an annual marketing budget of $100k+. My average digital marketing engagement starts at $2,500/month, not including digital ad budget.

After I do a digital analysis of your site, content, and performance data, I will put together a custom quote for you. The cost range is dependent on the number of services you require (SEO, PPC, Retargeting, Paid Social), and how quickly you want to see results. Because I put together custom lead acquisition and traffic campaigns based on your resources and assets, my services are designed to complement and leverage the successful marketing you’re already doing so we can come out of the gates strong as quickly as possible. Contact me today to learn more.

What is Included In Your Monthly Packages?

I offer my clients a variety of delivery methods: audits, campaign strategy and planning, launch and implementation, monthly management, and reporting, data tracking and analytics.

What Are the Benefits of SEO and Digital Marketing for K-12 Education?

Digital marketing, and more specifically SEO, help you engage your market and stay top of mind by diversifying and improving first-touch customer programs. This includes:

  • Content discoverability through strategic SEO and conversion optimizations
  • Industry market share and competitive share of voice gains
  • Improved findability through advanced keyword research, selection and acquisition
  • Generating more brand awareness and conversions into your sales and marketing funnels
  • Traffic and audience growth and acquisition
  • Website redesigns and refreshes – preserve and improve SEO and Traffic

Who Do You Work With?

I specialize in working with schools and organizations that fall under the Early Education and K-12 Education space. (Not a fit but still interested in my services? Feel free to reach out!)

What is the process and next step?

Interested in chatting? Great! First, fill out this form. Then, I’ll have you tell me a little more about your project. We’ll jump on a call so I can dig in deeper and get an overview of your needs and the situation. If the engagement sounds like a good fit I’ll offer you a Digital ROI Analysis that will lay out the goals, data and numbers behind options along with my recommendations for how to best proceed.

Looking for Results? See What My Clients Have to Say

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