Digital Marketing & SEO for K-12

Search marketing and digital advertising are fantastic ways for increasing brand awareness, generating quality website traffic, and boosting conversions. Let's partner today to get you in front of decision makers and influencers across all phases of the school buying cycle.

Your perfect customers are out there searching for answers around their most frustrating problems. They could be looking exactly for the solution your products, services and expertise provides.

If only they knew you existed and were keeping you top of mind.

I specialize in helping K-12 education suppliers and independent schools generate more leads and keep their sales pipeline full. My digital marketing specialty is search engine marketing (SEM): making your brand more findable with higher rankings and better visibility through:

  • Organic SEO (Search Engine Optimization)
  • PPC (Paid SEO/SEM)
  • Paid Social Advertising
  • Retargeting and Conversions

I offer my clients a variety of delivery methods: audits, campaign strategy and planning, launch and implementation, monthly management, and reporting, data tracking and analytics. Because I put together custom lead acquisition and traffic campaigns based on your resources and assets, my services are designed to complement and leverage the successful marketing you’re already doing so we can come out of the gates strong as quickly as possible.

K-12 Education SEM/Digital Marketing Specialty

Focusing on the Education market has been an easy choice for me. Like my clients, I’m a passionate advocate for schools, educators, and a better future for our kids. My experience includes work with the following clients:

  • Early education companies 
  • EdTech
  • K-12 Products, Services, and Professional Development
  • Family and Children Products
  • Homeschool
  • K-12 Nonprofits
  • K-12 Publishers
  • Private and Independent Schools

Digital marketing, and more specifically SEO, helps you engage your market and stay top of mind by diversifying and improving first-touch customer programs. This might include:

  • Growth of Awareness and New Pipeline in the Digital Marketing Funnel
  • Digital Campaigns and Content Discoverability
  • Industry Market Share and Competitive Share of Voice
  • Keyword Research, Selection and Acquisition
  • Awareness to Sales and Marketing Funnel Conversion
  • Traffic and Audience Growth and Acquisition
  • Website Redesigns and Refreshes – Preserve and Improve SEO and Traffic

Contact me today to learn more about full-service, custom SEM (SEO, PPC, Retargeting) solutions that start at $2,500/month.

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