K-12 Education SEO & Digital Marketing Services

Maintain Relevance and Visibility In the Competitive K-12 Education Market

Search engine marketing (organic SEO and PPC) and digital advertising are incredibly effective channels for increasing brand awareness, generating quality website traffic, and boosting conversions. Let’s partner today to make you more findable and get you in front of decision-makers and influencers across all phases of the school buying cycle.

I specialize in helping K-12 education suppliers, nonprofits, advocacy groups, and independent schools generate more leads and keep their sales pipeline full. My digital marketing specialty is SEO  (search engine optimization) and making your brand more findable with higher rankings and better visibility through:

  • Organic SEO (Search Engine Optimization)
  • PPC (Paid SEO/SEM)
  • Paid Social Advertising
  • Retargeting and Conversion Optimization
  • Better Content and Copywriting

K-12 Education SEM/Digital Marketing Specialty

Focusing on the K-12 Education market has been an easy choice for me. Like my clients, I’m a passionate advocate for schools, educators, and a better future for our kids. My experience includes work with the following clients:

  • Early education companies 
  • EdTech
  • K-12 Products, Services, and Professional Development
  • Family and Children Products
  • Homeschool
  • K-12 Nonprofits and Advocacy Groups
  • K-12 Publishers
  • Private and Independent Schools

FAQs - Custom Solutions and Packages

How much do your SEO/Digital Packages Cost?

The good news is that digital marketing is a revenue generator, not simply another expense. I will not take on a project that will not yield a positive ROI. Before we jump into implementation we will have outlined data-driven goals, a timeline, and the value associated with a conversion, a lead, and a sale. Costs vary depending on the service, the set up and implementation needs, and duration. My average small business client brings in sales of $2mm+ and has an annual marketing budget of $100k+. My average digital marketing engagement starts at $2,500/month, not including digital ad budget.

After I do a digital analysis of your site, content, and performance data, I will put together a custom quote for you. The cost range is dependent on the number of services you require (SEO, PPC, Retargeting, Paid Social), and how quickly you want to see results. Because I put together custom lead acquisition and traffic campaigns based on your resources and assets, my services are designed to complement and leverage the successful marketing you’re already doing so we can come out of the gates strong as quickly as possible. Contact me today to learn more.

What is Included In Your Monthly Packages?

I offer my clients a variety of delivery methods: audits, campaign strategy and planning, launch and implementation, monthly management, and reporting, data tracking and analytics.

What Are the Benefits of SEO and Digital Marketing for K-12 Education?

Digital marketing, and more specifically SEO, help you engage your market and stay top of mind by diversifying and improving first-touch customer programs. This includes:

  • Content discoverability through strategic SEO and conversion optimizations
  • Industry market share and competitive share of voice gains
  • Improved findability through advanced keyword research, selection and acquisition
  • Generating more brand awareness and conversions into your sales and marketing funnels
  • Traffic and audience growth and acquisition
  • Website redesigns and refreshes – preserve and improve SEO and Traffic

Who Do You Work With?

I specialize in working with independent schools and organizations that fall under the Early Education and K-12 Education space. (Not a fit but still interested in my services? Feel free to reach out!)

What is the process and next step?

Interested in chatting? Great! First, fill out this form. Then, I’ll have you tell me a little more about your project. We’ll jump on a call so I can dig in deeper and get an overview of your needs and the situation. If the engagement sounds like a good fit I’ll offer you a Digital ROI Analysis that will lay out the goals, data and numbers behind options along with my recommendations for how to best proceed.

K-12 EdMarketers: Looking for an SEO Specialist for your Marketing Team?

Savvy EdMarketers are constantly looking for new ways to drive leads into their sales and marketing pipelines. That means being more findable online and having a bigger digital presence in front of decision-makers and influencers across all phases of the school buying cycle.

Increasingly, they’re turning to SEO (searching engine optimization), content marketing, and social media optimization as a way to make that happen. Especially if they’re heavily dependent on paid marketing tactics.

Optimized content that is designed to convert traffic you can then nurture is one of the best ways to fill your lead funnels and solidify your organization as thought leaders and experts.

K-12 SEO and Content Marketing Awareness Campaigns

Digital marketing, and more specifically SEO, helps you engage your market and stay top of mind by diversifying and improving first-touch customer programs. I work with organizations to grow their traffic and conversions at the top of the funnel. I do this through campaigns designed to accelerate results. SEO services include:

  • Growth of Awareness and New Pipeline in the Digital Marketing Funnel
  • Digital Campaigns and Content Discoverability
  • Industry Market Share and Competitive Share of Voice
  • Keyword Research, Selection and Acquisition
  • Awareness to Sales and Marketing Funnel Conversion
  • Traffic and Audience Growth and Acquisition
  • Website Redesigns and Refreshes – Preserve and Improve SEO and Traffic

Education Client Testimonials

“To stay competitive, relevant, and visible, strong search engine optimization has become a critical marketing tactic to employ. We want iCivics to be the first resource that educators find when they are searching online for teaching resources. To achieve this goal, iCivics hired Jenny to help us strategically optimize our website content and help us leverage paid search advertising campaigns. Jenny is a true expert in her area and brings a positive, can-do attitude and an educational approach that has developed the knowledge and skill sets of our internal team. We are incredibly grateful for her partnership, bright energy, and excellent work that has pushed us forward.” – Aileen McQuillen, Director of Marketing, iCivics


“What a find! Jenny is organized, responsive, and fun to work with. More importantly, our audience loved her presentation style and especially valued all of the concrete strategies she provided to them. One marketing attendee found me following the session and said, “Wow, I now totally understand what SEO is really all about and exactly what we need to be doing!” I would highly recommend Jenny as a speaker, trainer, coach, or strategist for any wanting to better understand this effective, low-cost lead generation channel that is both under-utilized and misunderstood.”
Vicki Bigham – EdNET Organizer, Education Product Development, Training and Marketing Consultant


Susan Hall K-12 Education Consultant - SEO Case Study

We met Jenny Munn at a conference and knew immediately that she was a good fit for our small education company.  Jenny’s team completed an audit of our website and they identified a number of areas for improvement. We’ve worked with 2 other SEO consultants previously.  What’s great about Jenny is that she is not only extremely knowledgeable about SEO, but she’s a great instructor as well.  She was patient at explaining the steps to our marketing manager and me.  I’d highly recommend Jenny Munn.”
Susan Hall, President and Co-Founder, 95 Percent Group Inc.

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