Analytics

In the world of Search, understanding how to read analytics reports is critical. This skill will help you analyze and report on what’s working, what’s not, and what your next steps should be when it comes to SEO, SEM, and other digital marketing channels that drive awareness, rankings, traffic, and conversions. Below are my  top Google Analytics for SEO blog posts.

Google Analytics Woes: Making Sense of the “Direct” Madness

In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google Search Console. “Finally! A deep dive into analytics will bring it ALL together and will make the tedious minutiae of…

The Secret to Actionable Insights from Analytics (Beginner to Advanced)

Google Analytics? Yes, please! Oh—save one teensy tiny problem. Google Analytics data by itself is kind of “meh.” The secret is you have to know what you’re looking for. In other words, GOALS. You have to have identified and established your website goals to know if what you’re seeing is measuring up (pun intended). If…

Is Your SEO Working? 12 Reports to Measure & Monitor in Google Analytics

I love analytics. Google Analytics. Along with SEO, it’s another free tool in the arsenal of marketing empowerment to determine if what we’re doing is even worth it. And for SEO, it’s a critical place to analyze where you are and how to determine what the next step is. Here are the top reports you…
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