Keyword Research

Keyword research has been, and will always be, one of my first loves when it comes to SEO and achieving success. However, it’s not always intuitive. Selecting keywords continues to be one of the top challenges I see when it comes to auditing websites. Check out these resources for helpful tips.

Get Off the Dreaded SEO Plateau: Keywords to Pursue When You Think You’re Tapped Out

What do you do when your SEO has plateaud? When you think you’ve done everything you’re supposed to be doing, but your results have stagnated.

Attention Service Providers: Stop Choosing Sucky Keywords (Think Commercial – Not Informational – Intent)

If you’re a service provider, please do me a favor: I want you to take away ONE thing from this blog post and I’ll tell you what that is: choose keywords with commercial – not informational – intent for your main sales pages. Okay, let’s get started! Last month I talked about 3 of the…

From SEO Beginner to Keyword Research Addict – Lessons Learned From an SEO Intern (Guest Post)

Jenny’s Note: As my SEO intern, Meghan Stoneburner, prepares to graduate from college and enter the professional world, I asked her to provide a few “lessons learned” from her perspective as an SEO beginner. Meghan has been a quick learner into the world of search engine optimization. She’s also an awesome person and will be…

How to Avoid SEO Shiny Object Syndrome (and Why SEO Really is Just Common Sense. Really)

I did something that made me flinch last week – I was a guest on a radio show/podcast. However, like most things, it wasn’t as scary as I made it out to be. In this 20-minute audio, you’ll learn: How I got my start into SEO Why you can NOT just “forget about SEO and…

B2B Camp Atlanta 2013 – Unconference Style!

B2B Camp Atlanta was this weekend. It’s an unconference-style event, and for those who have never been before here’s the gist: The break-out sessions are voted on the morning of the event Speakers get 30 seconds to pitch their sessions and try to get attendees to vote for them Pitching a session in front of…

How to SEO: Let’s Start at the Very Beginning (A Very Good Place to Start)

Did you know 93.5% of business owners are confused by SEO? Okay, so I made up that statistic. But I bet it’s close enough. SEO is SUPER confusing because of a few reasons: Historically, SEO has been limited to webmaster-techie-talk. Only computer whizzes could understand and could apply the back-end technicalities and logistics behind the…

Stop Being a Scaredy Cat When it Comes to Keyword Research: Get Off Your Badonkadonk and Select Keywords that Convert

Before I begin, I wanted to tell you that the original title for this blog post was “Keyword Research Basics: Select Keywords That Will Convert.” Kind of boring though, right? I thought I’d rev it up a notch and used the title that you now see. I’d love to know which you prefer (let me…