How to SEO: Let’s Start at the Very Beginning (A Very Good Place to Start)

Did you know 93.5% of business owners are confused by SEO?

Okay, so I made up that statistic.

But I bet it’s close enough. SEO is SUPER confusing because of a few reasons:

  1. Historically, SEO has been limited to webmaster-techie-talk. Only computer whizzes could understand and could apply the back-end technicalities and logistics behind the SEO of a site
  2. Google has evolved SEO tactics tremendously over time to try and out-smart the spammers. What used to work a few years ago (heck, even a few months ago), might no longer work. Unfortunately for us, that outdated information will live online forever, confusing those trying to study up on SEO
  3. Like going to the gym, showing up is the hardest part. It’s challenging to get started without knowing what kind of commitment you’re going to have to…well, commit to.

SEO Basics: Start at the Beginning

If you’re looking for a simple, easy-to-understand resource about how to SEO your site, check out my free keyword research guide, “How to Find Keywords: 7 Simple Steps to Keyword Research (and SEO) Success.” 

Why start with keyword research? Because it’s the absolute foundation of an SEO strategy. It’s the very beginning of the beginning. In this guide you’ll discover:

  • The #1 keyword strategy mistake most small business owners make
  • Why the word “keyword” is so misleading and trips up small business owners
  • How to use Google’s free keyword tool
  • What the most overlooked step is of implementing an SEO strategy
  • 4 keyword research mistakes most people make that you want to avoid

Get your free guide here today: And in the meanwhile, leave a comment below and let me know if you’ve attempted keyword research or what’s holding you back.

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Jenny Munn

Jenny Munn is a Digital Marketer specializing in Search Engine Marketing (SEM/SEO) for the K-12 Education Industry. She is focused on generating awareness, traffic and conversions to help businesses fill their pipelines faster. Jenny is passionate about her field, and is a frequent speaker on SEO and website marketing. Jenny has taught SEO at EdNET, WordCamps around the country, NAIS, PRSA, AMA, Business Marketing Association, and various digital marketing organizations. Find out more at
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