SEO

Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.

SEO Traffic is Trending Down. Here’s What You Need to Know About It

When you start having conversations about SEO, you can’t swing a cat without touching on organic CTRs (click-through rates) fairly early on. When SEOs talk CTRs, there is a specific area we’re referring to. What is Organic CTR? Organic CTR is the percentage of impressions that result in a click back to the website. Or…

UX and SEO Best Practices: Use Your Peripherals!

Who said it best? Get Smart or The 40-Year Old Virgin? When you’re targeting SEO, there is a lot you must take into account. Foundational SEO elements when you’re just starting out…. competitive SEO elements when your competitors are savvy….and advanced SEO elements when you’ve hit a plateau. Besides the factors that directly contribute to…

Why I Scare Off Most Potential SEO Clients Looking for an SEO Specialist

A few years ago, I stopped selling SEO services to prospects who were interested in hiring me as an SEO Specialist. Jumping from initial outreach to an SEO engagement was moving too far, too fast. (I’m not that kind of girl). Instead of writing up a proposal after a conversation or two, I switched to…

Google Announced A New Ranking Signal: Here’s What Marketers Need to Know

Get excited – Google recently announced a new ranking signal: the Page Experience update.  The good news? You have time to prepare as it won’t be rolled out until 2021. This is another one for the good guys. It’s designed to give bonus points to those sites that focus on delivering a great experience to…

Why Is a Good SEO Professional So Hard to Find?

Wanted: A reputable freelance SEO consultant who can both advise and implement website optimization. Who enjoys solving problems, has a nice bedside manner, is under $100/hour, and is looking for a long-term (professional) relationship. Long walks on the beach optional. In the past week, I’ve been approached twice asking if I know of an SEO…

SEO COVID-19 Resources

Below are a few timely resources with takeaways that I found helpful for marketers. I’ll continue to update this page with great links and takeaways. Be safe! WSJ article: “The Good News Is, You’re CEO. The Bad News Is the Economy Is Shut Down.” “Right now, is when we show the value and culture” What…

My Recent Journey Vetting and Hiring an SEO Agency

A few weeks ago, I had a lawyer friend I’ve known since college call me up. He was fed up with his current SEO agency, and he asked if he could hire me to help find, vet, and hire a new SEO agency on his behalf. This isn’t the first time someone has come to…

How to Prepare your SEO for Machine Learning, Synonyms and Intent

If you’re a marketer who has an eye on constant improvement to keep up with SEO, you have most likely come to accept two facts: Google changes. A lot. People search. A lot. In 2018 alone, a data scientist from Moz cataloged more than 3,000 algorithm changes. Before you freak out, know that most of…

Behind the Scenes: Structuring, Preparing and Leading a 2-day SEO Training

10 years ago, if you would’ve told me I’d be teaching SEO to adult learners in the marketing industry on stages and in front of classrooms, I wouldn’t have believed you. But here I am today, with 40 SEO presentations under my belt. I’ve led 45-minute SEO workshops. 2-hour SEO seminars. A 4-hour SEO course.…

What is SEO Tagging?

An acquaintance of mine recently reached out because his company was just about ready to launch their new site. They mentioned they were ready to start “SEO tagging” and asked if I could point them in the right direction. That phrase always makes me pause as I wonder what in the world they’re referring to.…
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