Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
Are you relevant? If you’re reading this because you’re here to enhance your SEO skillset, then the context of the question is: “are you relevant as a marketer,” and “is your personal brand relevant”? Are you marketable and desirable to employers and clients? If you’re reading this from the perspective of representing an organization, the…
Just like how “love actually is all around” as told to us by Hugh Grant in Love Actually (one of my favorite holiday movies), SEO inspiration is all around us too. And we need inspiration. Because the ins and outs of SEO can get tedious and wearisome. And we have work to do! I wanted…
A few weeks ago, I shared insight about how to be seen by Google as the expert on a topic. I referenced the 160-page PDF Google uses as a guide to help their Raters know what to look for in both high-quality and low-quality web pages. Well, this document, the Google Quality Raters Guidelines, just…
Let me tell you a little SEO bedtime story. For years, over the history of early SEO, there were whispers of a secret, confidential document Google covertly used as a guide to evaluate and grade websites, determining who was spammy and who was not. As you can imagine, SEOs, the good and the bad, desperately…
While we’re all eagerly anticipating seeing COVID-19 in our rearview mirror, the unknown and uncertainty of what the next 6-12+ months will bring have us tempering our excitement. I heard this week that a few close marketing colleagues were laid off, that Regal Cinemas is shutting its doors indefinitely, and very belatedly, that one of…
Let me ask you a question. When you attend a webinar that teaches about SEO….or read an article that outlines SEO best practices or the latest trends …are you more overwhelmed than inspired? It’s inevitable that there will be friction between what you learn and how you put it into action. This is why on…
When you start having conversations about SEO, you can’t swing a cat without touching on organic CTRs (click-through rates) fairly early on. When SEOs talk CTRs, there is a specific area we’re referring to. What is Organic CTR? Organic CTR is the percentage of impressions that result in a click back to the website. Or…
Who said it best? Get Smart or The 40-Year Old Virgin? When you’re targeting SEO, there is a lot you must take into account. Foundational SEO elements when you’re just starting out…. competitive SEO elements when your competitors are savvy….and advanced SEO elements when you’ve hit a plateau. Besides the factors that directly contribute to…
A few years ago, I stopped selling SEO services to prospects who were interested in hiring me as an SEO Specialist. Jumping from initial outreach to an SEO engagement was moving too far, too fast. (I’m not that kind of girl). Instead of writing up a proposal after a conversation or two, I switched to…
Get excited – Google recently announced a new ranking signal: the Page Experience update. The good news? You have time to prepare as it won’t be rolled out until 2021. This is another one for the good guys. It’s designed to give bonus points to those sites that focus on delivering a great experience to…
