Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
To say Google has evolved over the years is putting it mildly. So if you’re still doing the same things you did 5 years ago, you’re going to be in trouble (if you’re not already). Years ago, everyone was asking: “how do I rank in Spot 1”? Today, the question is “how do I rank…
It seems we can’t go a day without bumping into an article about Voice. Voice this, voice that. I can read articles all day long about new(ish) technical topics, but when it comes to making advice actionable, I often need to have the content brought down to a 101 level. If the concept of Voice…
Wondering what the key to SEO success will be today? Here it is: predict what your users want and give them a frictionless experience the way they want it where they want it. That should be relatively easy to do, right? After all, we’re chock full of more customer insights and data than ever before.…
Here’s a formula I’m sure you’re familiar with: we’re busier than ever + an evolving, complex discipline with many moving parts like SEO = a channel that is easily pushed to the wayside despite best intentions. After years of specializing in SEO and working with in-house marketers who are responsible for doing not only just…
There are many reasons why an SEO program can fall flat: You’re targeting keywords that have very little volume You’re targeting keywords from people who have no buying intent You’re targeting keywords that are way too competitive You’re targeting too few keywords You’re targeting too many keywords Obviously the reasons why SEO doesn’t ever achieve…
Several years ago I wrote a blog post, “What is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and acceptable. Nothing…
As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…
I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…
I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…
SEO in 2017: Identifying Strategies to Boost Results (WordCamp Birmingham Workshop) SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it)…