Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
There are many reasons why an SEO program can fall flat: You’re targeting keywords that have very little volume You’re targeting keywords from people who have no buying intent You’re targeting keywords that are way too competitive You’re targeting too few keywords You’re targeting too many keywords Obviously the reasons why SEO doesn’t ever achieve…
Several years ago I wrote a blog post, “What is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and acceptable. Nothing…
As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…
I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…
I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…
SEO in 2017: Identifying Strategies to Boost Results (WordCamp Birmingham Workshop) SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it)…
Every once in awhile I have an epiphany when it comes to SEO and connecting a struggle I’m seeing out there. This epiphany in particular hit me while I was in Phoenix attending a conference and listening to a keynote session on Digital Marketing Transformation. I was nerding out on the talk and happily tweeting pithy…
SEO changes pretty frequently. However, there are some things that just don’t change. I’ve said it before and I’ll say it again: “implied expertise, or “implied SEO” as I call it, is the biggest issue I continue to identify in my SEO audits of clients and prospects who are newly serious about purposefully driving more…
In our fast paced world of instant gratification, we can’t afford to sit around twiddling our thumbs and waiting for SEO activities to freaking finally kick in. Over the years, SEO success has come to require much more work that is dependent on the success of other marketing channels and business functions. Not to mention,…
Anyone can teach themselves SEO. After all, it’s not rocket science. But unless you maintain consistent experience keeping the dirt under your fingernails and keeping up with recent trends and nuances, you’ll only advance so far. Where do you fall in this spectrum?
