Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
Back in 2013 when Google got rid of the SEO Keyword Research Tool and replaced it with the Keyword Planner, I said “There’s no doubt that this tool is designed to encourage people towards PPC.” And that day has finally come, my SEO friends. I’m sure you’ve heard (or seen) by now that the Keyword…
September is always a very busy month for me. I know better to try and put extra things on my plate. I even felt so under the gun this month that I turned on an email autoresponder that essentially said this: Greetings! I’m away from email working on client SEO work and a strategic project.…
I look at SEO copy all day long. Copy, copy, copy. Client copy, competitor copy, blog copy, video copy, services page copy, SERPS snippet copy, bad copy, good copy, downright awful copy. I know you’re jealous. But honestly, this is actually one of my favorite things I do as a former-copywriter-turned-SEO-consultant. So it’s obvious to…
One of the biggest mistakes I see with my clients is that their core website pages (I’m going to refer to them as “landing pages” for this article) are not optimized well—if at all. After all: why mess with your landing pages when it’s so much easier to optimize blog posts instead? You know, like…
When one decides to put on a live face-to-face business event, one has to be prepared to answer the never-ending questions that swirl around your head for weeks on end: When to have it? Where to have it? How much should we charge? What topics should be included? Should we even do it? How do…
Last week I was listening to a podcast on change management leadership (not as boring as it sounds), and the leadership expert was talking about the importance of “disrupting and reinventing so you can remain relevant.” It seems that everyone is reinventing right now as we all try to manage the fast pace of change.…
You know it’s getting real all up in the SEO world when a Twitter fight breaks out about the importance today of Technical SEO. A couple weeks go an article started circulating amongst the SEO community: The True Value of Technical SEO. The controversy was around whether or not Technical SEO is valuable at all,…
Two weeks ago I was talking to a prospective SEO consulting client who told me her budget was $2,000 to spend on SEO. Not a small chunk of change by any means. But I knew within the first two minutes we were not a fit. However, I really liked the web designer who sent her…
One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been able to keep on top of SEO trends, this serves as a mini-refresher to make…
Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon Business Services to “reach the right clients when they’re searching for the services you offer.” We’ve known for a while…
