Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
Before I was an SEO Consultant, I got my start as a website and SEO copywriter. A large chunk of my assignments was writing website sales-oriented “niche pages.” That is, keyword-driven pages intended to rank for that keyword and that would drive more leads. (Some people call these SEO landing pages, SEO pages or a…
As an SEO consultant and trainer, my job is to educate my clients on how search engine optimization works, and how they can use it to help them get more and better leads for their businesses. Often times, when it comes to SEO, there’s this expectation that you’ll be able to plug in some general keywords…
“What’s the point in going to a conference if you can’t process your dang notes?” I overheard this in an elevator at the Digital Summit Conference earlier this week and had to smile. What’s the point indeed? I’ve been to several amazing conferences over the past few months: WordCamp Atlanta, Money 2.0, Inbound Atlanta (a…
No, I’m not asking for money. It’s a legitimate SEO question! Open up your own site, look at it, and ask yourself, “Would I give this site my credit card?” This is one of a series of questions that Google engineers ask when evaluating sites to determine if they needed to assess a Panda penalty. The Panda…
Another Google update is coming, and it’s going to be a big ‘un. “Mobile,” “mobile responsiveness,” and “Mobile SEO,” are terms that have been casually thrown around in conversations and at dinner parties. Until now. It’s getting real around here. The latest Google update slated to hit on April 21, 2015 is termed “Mobilegeddon” because…
If you’re too busy to read this article, then this article is for you. (yes, you) I had an epiphany the other day. It’s a disservice to train my clients about SEO without reinforcing this one thing. This tiny little thing that can make or break SEO results. Time. Why? SEO takes time. I’m not…
With all the icy cold weather lately, I am definitely ready to send winter packin’ and welcome spring with open arms! Besides the warmer temperatures and beautiful flowers, I’m also excited for spring because I have some great educational SEO events coming up in Atlanta. There’s something for everyone, from one-hour talks to an all-day…
One of the most anticipated, yet often dreaded, questions an SEO or digital marketer hears out of a prospective client’s mouth is this: “What results can you get us?” or even “How quick/long does SEO take to show results“? These are perfectly legit questions. The danger isn’t in the question, it’s in the perceived assumptions…
I’ve been privileged to work with many amazing businesses over the past year. Not to mention the marketers, business owners, web designers, and agencies who have inspired me with their dedication, action, and willingness to take risks. (If you’re reading this, know that I appreciate you and am grateful to you). As an SEO consultant…
Last week I had a call with a past client. She wasn’t completely satisfied with the results she had seen so far from the Phase 1 plan we put together. I scheduled a call to address her concerns and take a look at the data to analyze what was going on. Upon reviewing and talking…
