Industry: K-12 Education SEO
"We did see a huge jump in inquiries, and we're going to go back and compare our numbers to previous years, same time frame. We have had big surges at the beginning of Fall before, but we were low last year, so just getting back on the map again is a great improvement. Thank you for your help so far. I am stunned at how much difference it is making. Had expected to have to wait 6 weeks but the changes began almost immediately."
I was privileged to work with this amazing small private school with numerous features: huge facility, large classes, small ratios, dual national accreditation, happy teachers, and a warm environment where babies, toddlers, and elementary school students thrived.
This progressive school didn’t want to be “the best kept secret.” They wanted to grow, and increase their exposure within a limited geographic area.
In their 10 years of being open, the owners of the school had tried everything: SEO attempts, ads, TV, events, expos, local directory listings, social media marketing…they needed better, and more results.
I was brought on to put together an SEO lead generation strategy. The KPIs came down to inquiries and tours – website traffic alone wouldn’t cut it.
To say the owners were busy was an understatement. However, this is a true testament to the owners making a commitment to getting the impactful work done quickly, and then methodically knocking out the rest of the plan in a practical manner that worked with their busy schedule.
Impactful activities included:
The final two things that made a significant impact were:
Embracing both of these activities, as well as the comprehensive strategy I put together for them, helped them get big wins.