"To stay competitive, relevant, and visible, strong search engine optimization has become a critical marketing tactic to employ. We want iCivics to be the first resource that educators find when they are searching online for teaching resources. To achieve this goal, iCivics hired Jenny to help us strategically optimize our website content and help us leverage paid search advertising campaigns. Jenny is a true expert in her area and brings a positive, can-do attitude and an educational approach that has developed the knowledge and skill sets of our internal team. We are incredibly grateful for her partnership, bright energy, and excellent work that has pushed us forward."
iCivics is a well-known, reputable nonprofit in the education industry that provides civic education resources to teachers across the US. While they have a very strong brand, the team wanted to make sure they were findable to new teachers in the industry, and those who were looking for resources (lesson plans, videos, infographics, curriculum, etc.) with general keywords in order to diversify the way they were bringing in traffic and capturing all traffic and prospects in their niche.
As with many of my clients, I began working with iCivics on SEO strategy, implementation, and training, and we added Paid Search campaigns to supplement for specific events and important dates. We have worked together for over two years now, and while we have gotten great results, there is even more opportunity to be had, which is exciting.