SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
Two weeks ago I was talking to a prospective SEO consulting client who told me her budget was $2,000 to spend on SEO. Not a small chunk of change by any means. But I knew within the first two minutes we were not a fit. However, I really liked the web designer who sent her…
One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been able to keep on top of SEO trends, this serves as a mini-refresher to make…
In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google Search Console. “Finally! A deep dive into analytics will bring it ALL together and will make the tedious minutiae of…
Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon Business Services to “reach the right clients when they’re searching for the services you offer.” We’ve known for a while…
This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read “annoyed”) that she was spending a ton of money on a new site that did not come with SEO…
Local SEO has always been a specialty within the broader spectrum of “regular” SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is unquestionably locally based and that is where their main SEO needs are, I pass those types of requests right along…
You’ll laugh. You’ll cry. You’ll hurl. And no, I’m not just talking about the greatest movie of all time. I’m talking about your reaction to my discussing the role of content marketing in 2016. (Cue the eye roll and sassy teenage-esque commentary.) I know, I know. We’re all content marketing geniuses, right? It seems a…
The definition of ongoing SEO maintenance, according to Google, is: “the on-going process of improving your rankings and building your site.” Sounds like a good thing, right? Well unfortunately, many of the SEO “maintenance” plans I see fail to get results. There are many ongoing SEO tasks, but they each carry different value, weight, and…
Several years ago, in the frenetic search engine optimization heyday, SEO professionals would do manual Google ranking checks and report on those weekly to their executives or agency clients. Meaning, they would either run a tool, or manually google the core 10-20 keywords, and would report on what spot the target URL was in. While…
SEO has not operated in a silo for a long time. That was not always the case. Years ago, I could talk about SEO as a fantastic channel for its ability to draw in interested prospects and leads through improved ranking and qualified traffic. It seemed ranking inevitably brought clicks, and clicks to the website…
