K-12 Digital Marketing Success – Q&A Interview with Jill Nyhus

Jenny’s Note: SEO enthusiasts and fellow marketing pros, meet Jill Nyhus. Jill, a new friend and colleague I met at a K-12 education marketing conference, was gracious enough to share tips and tricks with us on her digital marketing successes. Jill, VP of Business Development with Insight Education Group, is a super savvy, passionate, and…

Digital Marketing Case Study: Battling the Status Quo of Auto-Pilot

It is an incredibly exciting time for marketing right now. The sheer amount – and easy accessibility – of information, data, tools, and collaborative programs make our profession more fun than ever. We should be rocking out our jobs all day long. But there’s one pesky fly in the pudding: our customers are harder to…

Why SEO Won’t Be Replaced by PR or Content Marketing

Nothing fires me up more than hearing “SEO is dead.” And if you’ve been a follower of mine for long, then you know my counter-response. “TRADITIONAL SEO is dead.” You know, “traditional” as in the old school way of quick and dirty tactics. But as long as your target market turns to a search engine to…

Has the Courage of SEOs Finally Failed?

I’ve felt compelled to write lately about the state of Modern search engine optimization (SEO), and the future of SEO. To sum up why this has been on my mind: I spoke on a panel a few months ago, aptly titled, “The Future of SEO.” I put in a lot of research around it and…

7 Components of a Modern SEO Approach

In the past, SEO used to be a very technical checklist you would run through, and by doing a few things you could get results very quickly. That is not the way of Modern SEO today. SEO is many things, and touches many disciplines that impact the visitor, prospect, customer, and influencer experience. This is…

The Future of SEO – You Can No Longer Ignore What’s Coming

“If you do not change direction, you may end up where you are heading.” – Lao Tzu Times they are a-changin’. Listen, I’m not one to jump on top of trends. I’m just now embracing the usage of hashtags for fun in my social posts. #BTWmyhusbandhatesthewordhashtag #hashtagcantstopwontstop But recently, I was given the incredible gift…

SEO Marketing Guarantees – A Personal Story

Something sucky happened last month. I had a client experience that – without trying to get overly melodramatic on you – hurt my heart. I was nearing the end of a 3 ½-hour working session consultation that was designed to leave this client with guidance, training, and a blueprint to follow for the next 6…

SEO Success Story: SEO Tips From a Successful Web Designer & Developer

Jenny’s Note: I am excited to bring to you today an SEO Success Story interview with Jill Anderson. She is an amazing designer and developer, and she’s really knocking it out of the park with SEO and lead generation from her website. I asked her to share some of her top tips with you and she graciously…

SEO Survey Results: 2 Takeaways from Your Most Pressing Problems

Got SEO woes? Well, I’m picking up what you’re putting down. I recently ran a 2-question SEO survey, asking: What’s your #1 single biggest SEO challenge right now? What info do you like hearing from me, and what would you like to hear more of? The majority of the responses centered around challenges with: content…

“I Want My SEO Results Back!” 7 Important SEO Redesign Tips

2022 note: In addition to the tips below, check out these 5 basic SEO Redesign tips in this updated article here. “I want my SEO results back!” It’s the year of redesigns. Thanks to Mobilegeddon, and businesses wanting to freshen up their outdated sites to more of the 2015 “look and feel,” if you haven’t…

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