SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
If you could rewind the past on your professional choices, what would you change? Would you get into what you’re doing now? Would you recommend it to others? I recently pondered this question when I was approached by a recent college graduate, Madi, looking to break into digital marketing and wondering what direction to take.…
I have 3 SEO trainings, just for marketers, to share with you before I jump into March articles and links about news and trends in the SEO industry. Free SEO Keyword Research Class on May 7th: “How to Target Keywords for Quicker SEO Traction” (more details and registration coming soon) Coming in June – “Launch…
SEO fundamentals are pretty straightforward, right? Learn what your market is searching for. Optimize your website pages and/or create new content. Clean up/optimize your website – make it search-engine friendly and fast. Have a plan to get others to link to you and begin implementing. Track, rinse, repeat Does Your Organization Solve a Real Need?…
SEO can be so complicated. But not if you know where to start. And if you understand you have to jump in and start with your SEO foundation before you see the full picture. This is a 3-part Beginner SEO series – did you catch the other articles in this series? Part 1 – SEO…
Reinforcing the fundamentals of SEO has never been more important, as everyone wants to be more visible and findable these days. For many, knowing where to start can be the biggest hurdle. This is the first of a 3-part series on Beginner SEO Fundamentals: Part 1 – SEO Fundamentals – what do beginners need to…
Imagine going back to the olden days of the 1980s, 90s, and 00s. The days when we’d print every single document. When we had 3-hole punches and we’d actually put papers into 3-ring binders. Before minimalism, Dropbox, Marie Kondo, and killing trees was a thing. I want you to think of your SEO Marketing Plan…
When it comes to putting together a first-class SEO program, you need to be crystal clear about this one component of your SEO marketing plan: What is the direction you’re working towards? What is your SEO goal? I call this your “eye on the ball.” You have to know what you’re working towards and ensure…
On one hand, it seems silly to lay out a list of SEO trends that will encompass all of 2021. We’re not even one full month into the new year – so how can we really know or predict what this year will bring for SEO? A full year ago in January 2020 – could…
There have only been two times on record that I have been blown away about a productivity concept: The first was when I read Essentialism. Essentialism has become the Bible to me – it was a game-changer for my life and business. I consider myself an Essentialist – on the path to continuously taking stock…
Are you relevant? If you’re reading this because you’re here to enhance your SEO skillset, then the context of the question is: “are you relevant as a marketer,” and “is your personal brand relevant”? Are you marketable and desirable to employers and clients? If you’re reading this from the perspective of representing an organization, the…
