Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, search engine marketing (SEM), and Google Analytics. If you’re looking to gain more visibility, traffic, and conversions for your organization or for your clients, I invite you to continue reading below.

2016 SEO Refresher: Terms You Need to Know to Stay Up to Date

One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been able to keep on top of SEO trends, this serves as a mini-refresher to make…

Google Analytics Woes: Making Sense of the “Direct” Madness

In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google Search Console. “Finally! A deep dive into analytics will bring it ALL together and will make the tedious minutiae of…

Going Beyond Google: New Search Engines for Service Providers

Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon Business Services to “reach the right clients when they’re searching for the services you offer.” We’ve known for a while…

What Did You Expect? Setting Realistic Expectations Around Modern SEO

This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read “annoyed”) that she was spending a ton of money on a new site that did not come with SEO…

Local SEO vs. “Regular” SEO: The Fundamentals to Success

Local SEO has always been a specialty within the broader spectrum of “regular” SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is unquestionably locally based and that is where their main SEO needs are, I pass those types of requests right along…

4 Non-Negotiable SEO Content Marketing Rules for 2016

You’ll laugh. You’ll cry. You’ll hurl. And no, I’m not just talking about the greatest movie of all time. I’m talking about your reaction to my discussing the role of content marketing in 2016. (Cue the eye roll and sassy teenage-esque commentary.) I know, I know. We’re all content marketing geniuses, right? It seems a…

SEO Ongoing Maintenance: Which Activities Move the Needle?

The definition of SEO maintenance, according to Google, is: “the on-going process of improving your rankings and building your site.” Sounds like a good thing, right? Well unfortunately, many of the SEO “maintenance” plans I see are pretty craptastic and fail to get results. In fact, I wrote about it here and this continues to be…

SERPS Checking: The Easiest Way to Keep Up with SEO Trends in Your Industry

Several years ago, in the frenetic search engine optimization heyday, SEO professionals would do manual Google ranking checks and report on those weekly to their executives or agency clients. Meaning, they would either run a tool, or manually google the core 10-20 keywords, and would report on what spot the target URL was in. While…

2 Critical Factors to Avoid an #SEOStrategyFail

Your Approach to Search Starts Based on These 2 Things It is a truth universally acknowledged that if you’re not getting the SEO traffic you think you should be getting, that most likely something is “wrong” with your website. You know, like your web designer accidentally forgot to flip the SEO switch. Or mistakenly blocked…