Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, search engine marketing (SEM), and Google Analytics. If you’re looking to gain more visibility, traffic, and conversions for your organization or for your clients, I invite you to continue reading below.

Suffering from Landing Page Optimization Avoidance? 3 Points to Consider

One of the biggest mistakes I see with my clients is that their core website pages (I’m going to refer to them as “landing pages” for this article) are not optimized well—if at all. After all: why mess with your landing pages when it’s so much easier to optimize blog posts instead? You know, like…

A Peek Behind the Curtain: Secrets to Filling an SEO Workshop

When one decides to put on a live face-to-face business event, one has to be prepared to answer the never-ending questions that swirl around your head for weeks on end: When to have it? Where to have it? How much should we charge? What topics should be included? Should we even do it? How do…

Your SEO Must Reflect Your Business Strategy – NOT the Other Way Around

Last week I was listening to a podcast on change management leadership (not as boring as it sounds), and the leadership expert was talking about the importance of “disrupting and reinventing so you can remain relevant.” It seems that everyone is reinventing right now as we all try to manage the fast pace of change.…

Technical SEO: Stating the Obvious About Its Importance

You know it’s getting real all up in the SEO world when a Twitter fight breaks out about the importance today of Technical SEO. A couple weeks go an article started circulating amongst the SEO community: The True Value of Technical SEO. The controversy was around whether or not Technical SEO is valuable at all,…

2016 SEO Refresher: Terms You Need to Know to Stay Up to Date

One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been able to keep on top of SEO trends, this serves as a mini-refresher to make…

Google Analytics Woes: Making Sense of the “Direct” Madness

In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google Search Console. “Finally! A deep dive into analytics will bring it ALL together and will make the tedious minutiae of…

Going Beyond Google: New Search Engines for Service Providers

Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon Business Services to “reach the right clients when they’re searching for the services you offer.” We’ve known for a while…

What Did You Expect? Setting Realistic Expectations Around Modern SEO

This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read “annoyed”) that she was spending a ton of money on a new site that did not come with SEO…

Local SEO vs. “Regular” SEO: The Fundamentals to Success

Local SEO has always been a specialty within the broader spectrum of “regular” SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is unquestionably locally based and that is where their main SEO needs are, I pass those types of requests right along…