SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
Who said it best? Get Smart or The 40-Year Old Virgin? When you’re targeting SEO, there is a lot you must take into account. Foundational SEO elements when you’re just starting out…. competitive SEO elements when your competitors are savvy….and advanced SEO elements when you’ve hit a plateau. Besides the factors that directly contribute to…
Alright y’all, I’m not going to lie. When I recently signed up for a 3-hour “Advanced SEO Masterclass” training, I had very high expectations. So when the speaker started with, “let’s talk about how Google works,” I was not a happy camper. Shouldn’t we be beyond that? The rebellious teenager side of me was grumbling,…
A few years ago, I stopped selling SEO services to prospects who were interested in hiring me as an SEO Specialist. Jumping from initial outreach to an SEO engagement was moving too far, too fast. (I’m not that kind of girl). Instead of writing up a proposal after a conversation or two, I switched to…
Get excited – Google recently announced a new ranking signal: the Page Experience update. The good news? You have time to prepare as it won’t be rolled out until 2021. This is another one for the good guys. It’s designed to give bonus points to those sites that focus on delivering a great experience to…
Wanted: A reputable freelance SEO consultant who can both advise and implement website optimization. Who enjoys solving problems, has a nice bedside manner, is under $100/hour, and is looking for a long-term (professional) relationship. Long walks on the beach optional. In the past week, I’ve been approached twice asking if I know of an SEO…
Did you know 150% of SEO projects could be improved with better project management? That’s why I’m thrilled to share with you an interview I had recently with Josh Squires. Josh Squires is an SEO with a background in Copywriting and English Lit. He’s worked as an SEO in-house, as a freelancer, and at marketing…
Below are a few timely resources with takeaways that I found helpful for marketers. I’ll continue to update this page with great links and takeaways. Be safe! WSJ article: “The Good News Is, You’re CEO. The Bad News Is the Economy Is Shut Down.” “Right now, is when we show the value and culture” What…
Wouldn’t you love if you could find a way to accelerate your SEO learning and results? Well, when you capitalize on the knowledge and experience of professionals who have been in the trenches, you get exactly that. This is why I’ve set off to interview the top SEO minds that I see. (If you didn’t…
One of the biggest challenges with SEO in this day and age, is that it takes longer to get results. There is more than ever that has to come together. And when you couple that with the fact that you need more input and tasks delivered by other people and teams, it compounds the difficulty.…
A few weeks ago, I had a lawyer friend I’ve known since college call me up. He was fed up with his current SEO agency, and he asked if he could hire me to help find, vet, and hire a new SEO agency on his behalf. This isn’t the first time someone has come to…
