SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
A few weeks ago, I shared insight about how to be seen by Google as the expert on a topic. I referenced the 160-page PDF Google uses as a guide to help their Raters know what to look for in both high-quality and low-quality web pages. Well, this document, the Google Quality Raters Guidelines, just…
I started this morning in a really bad mood. Within an hour of waking up, I was inundated by heavy, depressing news stories about a rise in COVID cases, confrontational political ads, and a few anxieties I’ve carried over from recent days and weeks. Yes, this is the world and reality we live in. But…
Let me tell you a little SEO bedtime story. For years, over the history of early SEO, there were whispers of a secret, confidential document Google covertly used as a guide to evaluate and grade websites, determining who was spammy and who was not. As you can imagine, SEOs, the good and the bad, desperately…
While we’re all eagerly anticipating seeing COVID-19 in our rearview mirror, the unknown and uncertainty of what the next 6-12+ months will bring have us tempering our excitement. I heard this week that a few close marketing colleagues were laid off, that Regal Cinemas is shutting its doors indefinitely, and very belatedly, that one of…
Once upon a time (in 2010) I used to monitor my clients’ SEO campaigns in the same way the caveman probably used to. By googling my client’s top 50 keywords and tracking manually on a spreadsheet where were ranking for that week. 3 hours later I would be done with Client 1 and I’d move…
Let me ask you a question. When you attend a webinar that teaches about SEO….or read an article that outlines SEO best practices or the latest trends …are you more overwhelmed than inspired? It’s inevitable that there will be friction between what you learn and how you put it into action. This is why on…
When you start having conversations about SEO, you can’t swing a cat without touching on organic CTRs (click-through rates) fairly early on. When SEOs talk CTRs, there is a specific area we’re referring to. What is Organic CTR? Organic CTR is the percentage of impressions that result in a click back to the website. Or…
Who said it best? Get Smart or The 40-Year Old Virgin? When you’re targeting SEO, there is a lot you must take into account. Foundational SEO elements when you’re just starting out…. competitive SEO elements when your competitors are savvy….and advanced SEO elements when you’ve hit a plateau. Besides the factors that directly contribute to…
Alright y’all, I’m not going to lie. When I recently signed up for a 3-hour “Advanced SEO Masterclass” training, I had very high expectations. So when the speaker started with, “let’s talk about how Google works,” I was not a happy camper. Shouldn’t we be beyond that? The rebellious teenager side of me was grumbling,…
A few years ago, I stopped selling SEO services to prospects who were interested in hiring me as an SEO Specialist. Jumping from initial outreach to an SEO engagement was moving too far, too fast. (I’m not that kind of girl). Instead of writing up a proposal after a conversation or two, I switched to…
