Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, search engine marketing (SEM), and Google Analytics. If you’re looking to gain more visibility, traffic, and conversions for your organization or for your clients, I invite you to continue reading below.

The SEO Skill Level Spectrum – Where Do You Fall?

Anyone can teach themselves SEO. After all, it’s not rocket science. But unless you maintain consistent experience keeping the dirt under your fingernails and keeping up with recent trends and nuances, you’ll only advance so far. Where do you fall in this spectrum?

Your Digital Marketing Career: Is it Making You Insane (or Is it Just Me)?

How often do stop and wonder if you’re heading in the “right” direction with your career? If you even like what you do (let alone the people you work with). In these always-shifting days of digital marketing I think it’s important to make sure you’re clear and focused—and dare I say happy?—in the midst of…

Prepping Your Site for a Rebrand? Here’s What You Need to Consider

In 2014, a revolutionary concept of organization swept through the US, to the delight of minimalists and Pinterest lovers everywhere. The KonMari Method, founded by organizational consultant Marie Kondo, is detailed in her book, “The Life-Changing Magic of Tidying Up.” Millions of readers and once-messy converts swear by this method. Essentially, you have to ruthlessly and…

SEO in 2017: How Are You Stacking Up?

As you refine and tweak your marketing calendars throughout the year, how many 2017 SEO items have you crossed off the list yet? How many are you planning on addressing?

SEO Tips for Live Streaming

Pop quiz, hot shot: should SEO strategies apply to live stream video? That question is like asking:SEO Tips for Live Streaming If you should start paying attention to mobile marketing trends. If Google likes fast websites.

The Top 2 Reasons SEO is So Hard to Grasp

The other day I was giving a 2-hour SEO workshop to a group of business owners. I had asked the organizer to send out a survey a few weeks ahead of time that asked the group to share their biggest challenges and obstacles. I do this for 2 reasons: To tailor the content to making…

The Best Strategy for New Traffic: Revamp the Old or Create New?

By Dan Morris – SEO Consultant When encountering a new client wanting to drive more traffic from search engines, we are always tasked with figuring out whether it makes sense to revamp old pages or create new ones. For me, the answer is always new. In fact, until you do the keyword research to understand…

3 SEO Focus Areas to Embrace for 2017

Let’s talk SEO in 2017. So much to cover, right? A bajillion things have changed. Well, not really. This is a misconception most people have held about Google for years now: that it changes so fast it’s impossible to keep up. In reality, Google is keeping pace with our fast-changing way we consume information and…

Using Optins to Increase Conversions: The Counterpart to SEO Website Traffic

By Dan Morris – SEO Consultant, The Munn Group What is an optin?  If you said “ebook”, that’s the wrong answer. An optin is anything a future customer is willing to trade their contact information to get. That opens your options to things much vaster than ebooks alone. Personally I have worked with clients who…