Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

The #1 Reason People Give Up on SEO

Every once in awhile I have an epiphany when it comes to SEO and connecting a struggle I’m seeing out there. This epiphany in particular hit me while I was in Phoenix attending a conference and listening to a keynote session on Digital Marketing Transformation. I was nerding out on the talk and happily tweeting pithy…

The #1 Issue I’m Surprised to See with SEO Today: Implied Expertise

SEO changes pretty frequently. However, there are some things that just don’t change. I’ve said it before and I’ll say it again: “implied expertise, or “implied SEO” as I call it, is the biggest issue I continue to identify in my SEO audits of clients and prospects who are newly serious about purposefully driving more…

Sick and Tired of Waiting for SEO Results? Do This Instead.

In our fast paced world of instant gratification, we can’t afford to sit around twiddling our thumbs and waiting for SEO activities to freaking finally kick in. Over the years, SEO success has come to require much more work that is dependent on the success of other marketing channels and business functions. Not to mention,…

The SEO Skill Level Spectrum – Where Do You Fall?

Anyone can teach themselves SEO. After all, it’s not rocket science. But unless you maintain consistent experience keeping the dirt under your fingernails and keeping up with recent trends and nuances, you’ll only advance so far. Where do you fall in this spectrum?

Your Digital Marketing Career: Is it Making You Insane (or Is it Just Me)?

How often do stop and wonder if you’re heading in the “right” direction with your career? If you even like what you do (let alone the people you work with). In these always-shifting days of digital marketing I think it’s important to make sure you’re clear and focused—and dare I say happy?—in the midst of…

Prepping Your Site for a Rebrand? Here’s What You Need to Consider

In 2014, a revolutionary concept of organization swept through the US, to the delight of minimalists and Pinterest lovers everywhere. The KonMari Method, founded by organizational consultant Marie Kondo, is detailed in her book, “The Life-Changing Magic of Tidying Up.” Millions of readers and once-messy converts swear by this method. Essentially, you have to ruthlessly and…

SEO in 2017: How Are You Stacking Up?

As you refine and tweak your marketing calendars throughout the year, how many 2017 SEO items have you crossed off the list yet? How many are you planning on addressing?

SEO Tips for Live Streaming

Pop quiz, hot shot: should SEO strategies apply to live stream video? That question is like asking:SEO Tips for Live Streaming If you should start paying attention to mobile marketing trends. If Google likes fast websites.

The Top 2 Reasons SEO is So Hard to Grasp

The other day I was giving a 2-hour SEO workshop to a group of business owners. I had asked the organizer to send out a survey a few weeks ahead of time that asked the group to share their biggest challenges and obstacles. I do this for 2 reasons: To tailor the content to making…