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SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.

Is Managing SEO Really Necessary?

Today, I was initially planning to share a tutorial with you about SEO keyword mapping—one of the most important yet undervalued SEO deliverables. (And yes, I know, we’re getting wild and crazy over here.) But a recent conversation I had with an SEO doubter got me thinking (which is always scary). Being the SEO-savvy marketer…

How Long Will It Take for SEO Results? Google Weighs In

A Google rep was recently asked and weighed in on how long SEO takes for new pages. Whew, if ever there was a loaded question that required a lot of caveats. There are two phases that a page must get through in order to rank: Crawling and indexing Ranking placement within Google The Google rep…

Why I Shake My Head at Most SEO Job Descriptions

For years, my mantra has been that SEO is not a 1-person job. It has evolved over the years to become more complex and expansive, encompassing and intersecting many different disciplines. Back in the olden days, an SEO pro could come in and make big, impressive changes with not a lot of effort. Today, an…

The Part of SEO That Everyone Forgets

There’s something about SEO that most people forget and the experts fail to talk about: that SEO success requires a mix of offense and defense. This distinction is critical for understanding and wrapping your mind around SEO, and really making the most of this powerful channel. What is Defensive SEO? Defensive SEO means defending your…

A 10-Minute SEO Task You Should Do Now

If you’ve been keeping up with SEO recently, you know Google was not messing around this summer. They rolled out update after update, from a multi-phased Page Experience update to two broad core algorithm updates, to a two-part anti-spam fighting update. Now that’s been a minute and we can stop and reflect—how did you fare?…

“What Is It Like to Be an Independent SEO Consultant?”

If you could rewind the past on your professional choices, what would you change? Would you get into what you’re doing now? Would you recommend it to others? I recently pondered this question when I was approached by a recent college graduate, Madi, looking to break into digital marketing and wondering what direction to take.…

Keeping Up With SEO: Upcoming Trainings and March SEO Articles Worth Reading

I have 3 SEO trainings, just for marketers, to share with you before I jump into March articles and links about news and trends in the SEO industry. Free SEO Keyword Research Class on May 7th: “How to Target Keywords for Quicker SEO Traction” (more details and registration coming soon) Coming in June – “Launch…

Need SEO Inspiration? 3 SEO Success Stories from SEO Beginners

SEO fundamentals are pretty straightforward, right? Learn what your market is searching for. Optimize your website pages and/or create new content. Clean up/optimize your website – make it search-engine friendly and fast. Have a plan to get others to link to you and begin implementing. Track, rinse, repeat Does Your Organization Solve a Real Need?…