Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

What is SEO Tagging?

An acquaintance of mine recently reached out because his company was just about ready to launch their new site. They mentioned they were ready to start “SEO tagging” and asked if I could point them in the right direction. That phrase always makes me pause as I wonder what in the world they’re referring to.…

My Favorite SEO Tools I Couldn’t Live Without

Nothing makes digital marketers nerd out like talking about tools. Marketers are hugely dependent on hacks, tricks of the trade and tools that help us get the job done (and done well). Tools for SEO in particular, are critical. There is so much more today that contributes to SEO, it’s important to not only know…

The Latest SEO Trend in K-12 Education Marketing: Zero-Click Searches

For better or worse, search engine optimization has never been a slow-moving field. For K-12 brands and organizations marketing to schools and educators, keeping up with Search and Google trends and changes can seem like a part-time job all by itself. If you’ve been a busy K-12 marketer, you may have missed one very important…

How to Rank at Position 0: Tools and Tactics the Pros Use

Don’t you love “How-To” articles? They get straight to the heart of the matter. And in this article, we’re going to be getting right down to how to rank at Position 0 (aka “Featured Snippets”). In my last post I explained what Position 0 is and why it is so important today to pursue and…

AMA Digital Marketing Bootcamp (Updated 2020)

April 8, 2020 Update: Sadly, but obviously, the face-to-face trainings below have been postponed. But have no fear! AMA put our heads together and I’ll be leading a new, virtual training: “SEO and Content Marketing in Uncertain Times” taking place April 16th and 17th. Learn more here, and stay tuned for more trainings and updates,…

What is Voice Marketing? Voice vs. Voice Search 101

It seems we can’t go a day without bumping into an article about Voice. Voice this, voice that. I can read articles all day long about new(ish) technical topics, but when it comes to making advice actionable, I often need to have the content brought down to a 101 level. If the concept of Voice…

How to Improve An Outdated Digital Marketing Strategy

Thanks to the frenetic pace of technology influencing and evolving our daily behaviors, we marketers must help get our houses in order—or risk becoming irrelevant. In the world of search, how exactly do we accomplish that? Below are 5 quick, actionable to-dos for understanding how to improve and modernize your digital marketing strategy: Be present…

2019 SEO Trends: Critical Concepts Marketers Must Embrace

Wondering what the key to SEO success will be in 2019? Here it is: predict what your users want and give them a frictionless experience the way they want it where they want it. That should be relatively easy to do, right? After all, we’re chock full of more customer insights and data than ever…

SEO Project Management: An Essential Skill for Modern Marketers

Here’s a formula I’m sure you’re familiar with: we’re busier than ever + an evolving, complex discipline with many moving parts like SEO = a channel that is easily pushed to the wayside despite best intentions. After years of specializing in SEO and working with in-house marketers who are responsible for doing not only just…