SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
There’s something about SEO that most people forget and the experts fail to talk about: that SEO success requires a mix of offense and defense. This distinction is critical for understanding and wrapping your mind around SEO, and really making the most of this powerful channel. What is Defensive SEO? Defensive SEO means defending your…
If you’ve been keeping up with SEO recently, you know Google was not messing around this summer. They rolled out update after update, from a multi-phased Page Experience update to two broad core algorithm updates, to a two-part anti-spam fighting update. Now that’s been a minute and we can stop and reflect—how did you fare?…
If you could rewind the past on your professional choices, what would you change? Would you get into what you’re doing now? Would you recommend it to others? I recently pondered this question when I was approached by a recent college graduate, Madi, looking to break into digital marketing and wondering what direction to take.…
I have 3 SEO trainings, just for marketers, to share with you before I jump into March articles and links about news and trends in the SEO industry. Free SEO Keyword Research Class on May 7th: “How to Target Keywords for Quicker SEO Traction” (more details and registration coming soon) Coming in June – “Launch…
SEO fundamentals are pretty straightforward, right? Learn what your market is searching for. Optimize your website pages and/or create new content. Clean up/optimize your website – make it search-engine friendly and fast. Have a plan to get others to link to you and begin implementing. Track, rinse, repeat Does Your Organization Solve a Real Need?…
SEO can be so complicated. But not if you know where to start. And if you understand you have to jump in and start with your SEO foundation before you see the full picture. This is a 3-part Beginner SEO series – did you catch the other articles in this series? Part 1 – SEO…
Reinforcing the fundamentals of SEO has never been more important, as everyone wants to be more visible and findable these days. For many, knowing where to start can be the biggest hurdle. This is the first of a 3-part series on Beginner SEO Fundamentals: Part 1 – SEO Fundamentals – what do beginners need to…
Imagine going back to the olden days of the 1980s, 90s, and 00s. The days when we’d print every single document. When we had 3-hole punches and we’d actually put papers into 3-ring binders. Before minimalism, Dropbox, Marie Kondo, and killing trees was a thing. I want you to think of your SEO Marketing Plan…
When it comes to putting together a first-class SEO program, you need to be crystal clear about this one component of your SEO marketing plan: What is the direction you’re working towards? What is your SEO goal? I call this your “eye on the ball.” You have to know what you’re working towards and ensure…
On one hand, it seems silly to lay out a list of SEO trends that will encompass all of 2021. We’re not even one full month into the new year – so how can we really know or predict what this year will bring for SEO? A full year ago in January 2020 – could…
