SEO

Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.

Technical SEO: Stating the Obvious About Its Importance

You know it’s getting real all up in the SEO world when a Twitter fight breaks out about the importance today of Technical SEO. A couple weeks go an article started circulating amongst the SEO community: The True Value of Technical SEO. The controversy was around whether or not Technical SEO is valuable at all,…

2016 SEO Refresher: Terms You Need to Know to Stay Up to Date

One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been able to keep on top of SEO trends, this serves as a mini-refresher to make…

Going Beyond Google: New Search Engines for Service Providers

Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon Business Services to “reach the right clients when they’re searching for the services you offer.” We’ve known for a while…

What Did You Expect? Setting Realistic Expectations Around Modern SEO

This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read “annoyed”) that she was spending a ton of money on a new site that did not come with SEO…

Local SEO vs. “Regular” SEO: The Fundamentals to Success

Local SEO has always been a specialty within the broader spectrum of “regular” SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is unquestionably locally based and that is where their main SEO needs are, I pass those types of requests right along…

4 Non-Negotiable SEO Content Marketing Rules for 2016

You’ll laugh. You’ll cry. You’ll hurl. And no, I’m not just talking about the greatest movie of all time. I’m talking about your reaction to my discussing the role of content marketing in 2016. (Cue the eye roll and sassy teenage-esque commentary.) I know, I know. We’re all content marketing geniuses, right? It seems a…

Ongoing SEO Maintenance: Which Tasks Move the Needle?

The definition of ongoing SEO maintenance, according to Google, is: “the on-going process of improving your rankings and building your site.” Sounds like a good thing, right? Well unfortunately, many of the SEO “maintenance” plans I see fail to get results. There are many ongoing SEO tasks, but they each carry different value, weight, and…

SERPS Checking: The Easiest Way to Keep Up with SEO Industry Trends

Several years ago, in the frenetic search engine optimization heyday, SEO professionals would do manual Google ranking checks and report on those weekly to their executives or agency clients. Meaning, they would either run a tool, or manually google the core 10-20 keywords, and would report on what spot the target URL was in. While…