GEO/SEO

Search Marketing today goes beyond traditional SEO and paid search. It includes how brands are discovered across AI-powered search experiences, local platforms, and high-intent results surfaces. Explore the articles below to get AI search tips and learn how organic, paid, and AI-driven strategies work together to improve visibility, accelerate results, and drive efficient growth.

7 Components of a Modern SEO Approach

In the past, SEO used to be a very technical checklist you would run through, and by doing a few things you could get results very quickly. That is not the way of Modern SEO today. SEO is many things, and touches many disciplines that impact the visitor, prospect, customer, and influencer experience. This is…

The Future of SEO – You Can No Longer Ignore What’s Coming

“If you do not change direction, you may end up where you are heading.” – Lao Tzu Times they are a-changin’. Listen, I’m not one to jump on top of trends. I’m just now embracing the usage of hashtags for fun in my social posts. #BTWmyhusbandhatesthewordhashtag #hashtagcantstopwontstop But recently, I was given the incredible gift…

SEO Marketing Guarantees – A Personal Story

Something sucky happened last month. I had a client experience that – without trying to get overly melodramatic on you – hurt my heart. I was nearing the end of a 3 ½-hour working session consultation that was designed to leave this client with guidance, training, and a blueprint to follow for the next 6…

SEO Survey Results: 2 Takeaways from Your Most Pressing Problems

Got SEO woes? Well, I’m picking up what you’re putting down. I recently ran a 2-question SEO survey, asking: What’s your #1 single biggest SEO challenge right now? What info do you like hearing from me, and what would you like to hear more of? The majority of the responses centered around challenges with: content…

“I Want My SEO Results Back!” 7 Important SEO Redesign Tips

2022 note: In addition to the tips below, check out these 5 basic SEO Redesign tips in this updated article here. “I want my SEO results back!” It’s the year of redesigns. Thanks to Mobilegeddon, and businesses wanting to freshen up their outdated sites to more of the 2015 “look and feel,” if you haven’t…

Specialty Website Niche Pages for SEO: A Yes or a No?

Before I was an SEO Consultant, I got my start as a website and SEO copywriter. A large chunk of my assignments was writing website sales-oriented “niche pages.” That is, keyword-driven pages intended to rank for that keyword and that would drive more leads. (Some people call these SEO landing pages, SEO pages or a…

3 Ways to Get More Business Leads From Your Website Through High-Quality SEO

As an SEO consultant and trainer, my job is to educate my clients on how search engine optimization works, and how they can use it to help them get more and better leads for their businesses. Often times, when it comes to SEO, there’s this expectation that you’ll be able to plug in some general keywords…

12 of My Favorite SEO Tips From Recent Marketing Conferences

“What’s the point in going to a conference if you can’t process your dang notes?” I overheard this in an elevator at the Digital Summit Conference earlier this week and had to smile. What’s the point indeed? I’ve been to several amazing conferences over the past few months: WordCamp Atlanta, Money 2.0, Inbound Atlanta (a…

Would You Give This Site Your Credit Card?

No, I’m not asking for money. It’s a legitimate SEO question! Open up your own site, look at it, and ask yourself, “Would I give this site my credit card?” This is one of a series of questions that Google engineers ask when evaluating sites to determine if they needed to assess a Panda penalty. The Panda…