I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization.
- Social SEO
- Linkbuilding and Outreach
- Content Strategy
- Keyword Research
- How PR contributes to SEO
- Schema, Rich Snippets, Position 0
- Machine Learning and Voice Search
And much more. Here are the slides – enjoy.