I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization.
- Social SEO
- Linkbuilding and Outreach
- Content Strategy
- Keyword Research
- How PR contributes to SEO
- Schema, Rich Snippets, Position 0
- Machine Learning and Voice Search
And much more. Here are the slides – enjoy.
SEO Essentials Mini-Course
Refresh your SEO skills with this 5-day SEO fundamentals mini-course. You'll learn the key pieces of knowledge marketers must have to master the complex world of SEO.
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