K-12 Education Marketers

Savvy EdMarketers are constantly looking for new ways to drive leads into their sales and marketing pipelines. That means being more findable online and having a bigger digital presence in front of decision makers and influencers across all phases of the school buying cycle.

Increasingly, they’re turning to SEO (searching engine optimization), content marketing, and social media optimization as a way to make that happen. Especially if they’re heavily dependent on paid marketing tactics.

Optimized content that is designed to convert traffic you can then nurture is one of the best ways to fill your lead funnels and solidify your organization as thought leaders and experts.

K-12 SEO and Content Marketing Awareness Campaigns

As a specialist in the K-12 marketing industry, I’ve worked with the following clients:

  • Early education companies 
  • EdTech
  • K-12 Products, Services, and Professional Development
  • Family and Children Products
  • Homeschool
  • K-12 Nonprofits
  • K-12 Publishers

Digital marketing, and more specifically SEO, helps you engage your market and stay top of mind by diversifying and improving first-touch customer programs.

Using my proprietary framework, I work with organizations to grow their traffic and conversions at the top of the funnel. I do this through campaigns designed to accelerate results. SEO services include:

  • Growth of Awareness and New Pipeline in the Digital Marketing Funnel
  • Digital Campaigns and Content Discoverability
  • Industry Market Share and Competitive Share of Voice
  • Keyword Research, Selection and Acquisition
  • Awareness to Sales and Marketing Funnel Conversion
  • Traffic and Audience Growth and Acquisition
  • Website Redesigns and Refreshes – Preserve and Improve SEO and Traffic

3 Reasons to Reach Out Today

  • Fresh ideas brought to the table. We look within your industry, and also outside of it to bring in best practices, hacks, and successes from other industries.
  • Customization – no cookie cutter services here. If our goal is to improve your conversions by a mutually agreed-upon percentage – we can’t templatize our services. We’ll provide you with a package that will spell out what are the services we recommend doing that will move the needle based on established, specific, business and numerical goals.
  • Passion and Industry Expertise. We share your passion and advocacy for schools, educators, and a better future for kids.

Education Client Testimonials

“What a find! Jenny is organized, responsive, and fun to work with. More importantly, our audience loved her presentation style and especially valued all of the concrete strategies she provided to them. One marketing attendee found me following the session and said, “Wow, I now totally understand what SEO is really all about and exactly what we need to be doing!” I would highly recommend Jenny as a speaker, trainer, coach, or strategist for any wanting to better understand this effective, low-cost lead generation channel that is both under-utilized and misunderstood.”
Vicki Bigham – EdNET Organizer, Education Product Development, Training and Marketing Consultant

We met Jenny Munn at a conference and knew immediately that she was a good fit for our small education company.  Jenny’s team completed an audit of our website and they identified a number of areas for improvement. We’ve worked with 2 other SEO consultants previously.  What’s great about Jenny is that she is not only extremely knowledgeable about SEO, but she’s a great instructor as well.  She was patient at explaining the steps to our marketing manager and me.  I’d highly recommend Jenny Munn.”
Susan Hall, President and Co-Founder, 95 Percent Group Inc..

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