I love webinars and encourage everyone to sign up for webinars with interesting topics. It’s a great way to continue your ongoing education and keep on top of trends (which is very difficult to do sometimes!). Even if you can’t make the webinar at the scheduled time, the host usually sends out a link afterwards so you can listen at your convenience. One of the webinars I “attended” recently was “Put Your SEO on Steroids with Blogs.” I wanted to share some important takeaways from the perspective of focusing on the content, which is what I do as a copywriter. Plus, I am a HUGE advocate for businesses using blogging as a marketing tool and a way to communicate with potential and current clients.
My Webinar Notes:
-blog traffic spikes in the morning and at lunchtime: people like to check blogs first thing while drinking their coffee or right around noon to take break
-make other bloggers a key target for readership
-the user is looking for the answer; that is what you need to center your posts around
-organize content around keywords. My note: don’t make your posts sound ridiculous. If readers can tell what your keywords are, you are doing this incorrectly
-make a list of your top keywords. Think what TERMS drive your business
-what is the language of the customer? Use these words in your copy
-again, think about what people are going to type, and talk about that
-nobody wants LONG thought leadership posts. They want 1) the quick answer to their problem and
2) multimedia
-people skim content online; they want credibility, so give something of value
-to get higher in search, create more content
-a great blog post idea: tell the stories of your company: what problems have you seen? How does your product solve a problem?
-the key getting links (important in SEO) is to write good content
-the TITLE of the blog should be based on keywords as well
-make other bloggers a key target for readership
-the user is looking for the answer; that is what you need to center your posts around
-organize content around keywords. My note: don’t make your posts sound ridiculous. If readers can tell what your keywords are, you are doing this incorrectly
-make a list of your top keywords. Think what TERMS drive your business
-what is the language of the customer? Use these words in your copy
-again, think about what people are going to type, and talk about that
-nobody wants LONG thought leadership posts. They want 1) the quick answer to their problem and
2) multimedia
-people skim content online; they want credibility, so give something of value
-to get higher in search, create more content
-a great blog post idea: tell the stories of your company: what problems have you seen? How does your product solve a problem?
-the key getting links (important in SEO) is to write good content
-the TITLE of the blog should be based on keywords as well
For non-techies, SEO is a difficult concept to wrap your brain around. It is certainly very trendy right now, and the amount of information on the web is overwhelming and at times, contradictory. This webinar was worth the hour it took to review the information .That takes a lot for me to say, as I am very protective about my time! Tip: if you attend the webinar from a download after the “live” event, what I think is fabulous is the ability to speed ahead or go back using the fast forward and rewind buttons. Note – I am not affiliated with this webinar. Just a fan!
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Jenny Munn
Jenny is an independent SEO Consultant with more than 14 years of experience helping companies, brands, and marketing teams generate brand awareness, traffic, and conversions with SEO. She is a frequent speaker and trainer, and has taught SEO to thousands of marketers, web designers, and content creators over the years.
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