I recently wrote a blog post recapping a LinkedIn group discussion about where to start SEO from scratch. I thought that thread was wrapped up pretty nicely with genuinely helpful comments.
Then a commenter, who I refer to as a “Dwight Schrute of SEO” chimed in with this gem of a comment:
I do agree with some of what he has to say…but all this? Come on. Reading it made me roll my eyes. “Read Google patents?” No thanks. “Understand Bayes theorem?” Not going to happen. SEO scare tactics like this suck.
Unfortunately, the Internet is ripe with these Dwight Schrutes of SEO. You know the type, and I’m sure you’ve seen him online…the guy who makes things more difficult than they need to be, who overanalyzes, who is not a team player, who acts superior and who takes himself waaayyyy too seriously.
If you want to be an SEO professional, sure, you may want to follow some of his recommendations. But, the typical small business owner, service provider or digital marketing professional who provides basic SEO services to clients does not need to go through this.
How do I know? Because there are countless business owners, myself included, who have succeeded in SEO without going to such lengthy measures.
And what about this comment that came soon after from another Dwight Schrute?
Obviously, if the group member who asked the original question could afford to outsource, he would not have invested so much time into his own education or application of SEO. Don’t listen to these Dwight Schrutes who say, “Don’t try SEO yourself.” Sure, go into SEO with your eyes open and understand realistically what you can and can’t accomplish. But, don’t be scared off.
What do you think? Am I being too harsh on these guys? Or do you agree with me that they’re full of themselves?
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