What SEO Looks Like in 2012: SEO Presentation

Sure, you could say this post is late to the party since we’re well into 2012 by now (April 3 to be exact).

But for those of you who aren’t heavily involved in the SEO industry or who don’t keep up with optimization news on a daily or weekly basis, you still might not understand the extent to which SEO has evolved over the past few years.

Last month I had the great privilege of speaking to the Atlanta Bloggers Meetup on this very topic.

If you’re interested in viewing the presentation, check it out here:  SEO presentation – Atl bloggers meetup.

Here are a few takeaways:

  • SEO is not dead. The traditional SEO from a few years ago is dead, but many people are now lumping SEO practices into terms such as inbound marketing, content marketing, or Internet Marketing.
  • SEO used to be about onpage optimization and links, which, if your keywords are very competitive, isn’t enough to cut it in 2012
  • SEO has grown beyond simply building links, writing comments and optimizing tags.
  • In 2012, a successful social marketing plan will have a significant impact on search engine rankings, traffic and online profitability.
  • SEO is not the end-all-be-all of your marketing strategy; conversion is the goal of your SEO efforts. You can’t talk about SEO without talking about conversions

Again, the full “SEO in 2012” presentation is here.


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Jenny Munn

Jenny is an independent Digital Marketer and SEO Consultant with more than 10 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. She is a frequent speaker and is on the faculty for the AMA (American Marketing Association) and has taught SEO to thousands of marketers over the past 10 years.

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