But for those of you who aren’t heavily involved in the SEO industry or who don’t keep up with optimization news on a daily or weekly basis, you still might not understand the extent to which SEO has evolved over the past few years.
Last month I had the great privilege of speaking to the Atlanta Bloggers Meetup on this very topic.
If you’re interested in viewing the presentation, check it out here: SEO presentation – Atl bloggers meetup.
Here are a few takeaways:
- SEO is not dead. The traditional SEO from a few years ago is dead, but many people are now lumping SEO practices into terms such as inbound marketing, content marketing, or Internet Marketing.
- SEO used to be about onpage optimization and links, which, if your keywords are very competitive, isn’t enough to cut it in 2012
- SEO has grown beyond simply building links, writing comments and optimizing tags.
- In 2012, a successful social marketing plan will have a significant impact on search engine rankings, traffic and online profitability.
- SEO is not the end-all-be-all of your marketing strategy; conversion is the goal of your SEO efforts. You can’t talk about SEO without talking about conversions
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