Featured Experts

Digital marketing success (not to mention marketing career fulfillment) takes a village. And I am lucky to have some of the smartest colleagues in the industry. Check out these experts’ featured articles below.

The Best Strategy for New Traffic: Revamp the Old or Create New?

By Dan Morris – SEO Consultant When encountering a new client wanting to drive more traffic from search engines, we are always tasked with figuring out whether it makes sense to revamp old pages or create new ones. For me, the answer is always new. In fact, until you do the keyword research to understand…

Using Optins to Increase Conversions: The Counterpart to SEO Website Traffic

By Dan Morris – SEO Consultant, The Munn Group What is an optin?  If you said “ebook”, that’s the wrong answer. An optin is anything a future customer is willing to trade their contact information to get. That opens your options to things much vaster than ebooks alone. Personally I have worked with clients who…

How to Drive More Traffic to Your Funnels Using Organic SEO

By Dan Morris – SEO Consultant  People ask us this question quite often. And I think the better question is: where does the sales funnel start? Because the “driving traffic” part is part of the funnel. Every single visitor to your website has become part of the sales funnel. That is where the problem lies.…

Prepping for SEO in 2017

By Dan Morris – SEO Consultant The hardest thing I see online businesses struggling with is what Jenny called the “whirlwind.” I think part of the problem is the way we manage our business tasks and goals. We have somehow become a society of to do lists that are all based on what needs to…

K-12 Digital Marketing Success – Q&A Interview with Jill Nyhus

Jenny’s Note: SEO enthusiasts and fellow marketing pros, meet Jill Nyhus. Jill, a new friend and colleague I met at a K-12 education marketing conference, was gracious enough to share tips and tricks with us on her digital marketing successes.  Jill, VP of Business Development with Insight Education Group, is a super savvy, passionate, and…

SEO Success Story: SEO Tips From a Successful Web Designer & Developer

Jenny’s Note: I am excited to bring to you today an SEO Success Story interview with Jill Anderson. She is an amazing designer and developer, and she’s really knocking it out of the park with SEO and lead generation from her website. I asked her to share some of her top tips with you and she graciously…

SEO Success Story: A Web Designer Spills His Secrets to Successful SEO

Jenny’s Note: I am beyond thrilled to bring to you today this SEO Success Stories interview with Tom Nguyen. The awesomeness of this interview – namely the fact that he is so candid about what is working for him in addition to the high-quality info – cannot be overstated. I met Tom in the parking…

How to Write an About Page That Rocks (Guest Blog Post)

The dreaded “About” page. Is it the bane of your website existence? Writing about yourself is painful, I know. But take a look at your About page now. Are you proud of it? Is it a true representation of who you are and what you do? And better yet, does it help your web visitor…