SearchGPT Has Landed – Here’s What Marketers Need to Know

Today, we’re talking about the launch of a potential industry and behavior disruptor, SearchGPT. Let’s start from the beginning. What Is SearchGPT? SearchGPT is an integration into ChatGPT, and its job is to bring real-time web search results (think weather, sports scores, up-to-date info), relevant answers, and links to authoritative sources. Currently, it’s only available…

Download This Free Quarterly SEO Plan Template

What Does an SEO Sprint, a Quarterly SEO Plan, and an SEO Campaign Have in Common? (No, this isn’t the setup to a cheesy SEO joke—though I can see why you’d think that.) Each one, while unique, shares some fundamental building blocks: A quarterly SEO plan is a simple but powerful way to bring all…

Four 2024 SEO Planning Tips for World Domination

If you only have 1 hour a week to “do” your SEO, are you 100% confident you’re using that hour in the MOST impactful way? When you have a plan, you can confidently answer yes. The challenge is, sitting down to craft your SEO strategy for world domination the year can be daunting to say…

SEO Planning Tip: Why You Need a CYA Clause

A great SEO plan addresses many areas: And while you’re looking back on 2023, you should simultaneously be crafting your 2024 plan. There’s so much to cover, it can be overwhelming. 2024 SEO Planning Tips – Coming In Hot Over the next few weeks, I’ll be rolling out a series of tips to help you…

How Long Does SEO Take to Show Results? (Updated for 2023)

Many moons ago, when I was fighting the good fight to establish myself as an SEO professional, a prospective client in a sales conversation asked me how long it would take to show results. Naively unprepared for the dreaded question, I froze like a deer in headlights and stammered out a mostly unintelligible response with…

SEO Health Check: 8 Steps To a Quick & Dirty Effective SEO Competitive Audit

When did you last conduct a quick and dirty SEO Competitive Audit? When it comes to tracking your rankings, you will never get the competitive insight needed if you’re not manually observing what’s happening in the wild.  And because we’re all short on time, I took my SEO Competitive Audit and abbreviated it into these…

The Impact of AI on SEO

Fair warning. You are going to be hearing a lot from me around the impact of AI on SEO. Get excited. Because as marketers, it’s important we keep up slowly but surely to understand how this is going to change what we do as far as what SEO, and all the things that come along…

Your 2023 SEO Strategy Plan: 3 Factors to Consider

SEO is still important and will be a top-performing channel with you in 2023, BUT ONLY if your SEO strategy plan has evolved to reflect the times. Here’s a brief timeline of what our strategy entailed the past few years: Your 2023 SEO Plan: 3 Areas You Must Take Into Account Fast forward to 2023.…

ChatGPT for SEO: What’s Impressive, What’s Scary

This article was updated on 6/2/23. Also see this on the impact of AI on SEO. What Will Be the Impact of AI (Artificial Intelligence) on SEO? AI has the potential to improve SEO by optimizing website content, personalizing search results, streamlining data management and analysis, enhancing the user experience, and detecting spam or low-quality…