Digital Marketing

How to Improve An Outdated Digital Marketing Strategy

Thanks to the frenetic pace of technology influencing and evolving our daily behaviors, we marketers must help get our houses in order—or risk becoming irrelevant. In the world of search, how exactly do we accomplish that? Below are 5 quick, actionable to-dos for understanding how to improve and modernize your digital marketing strategy: Be present…

Is Your Marketing Working? Tips for Measuring EdMarketing Effectiveness

When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…

3 No-Brainer Ways to Improve Your Digital Marketing Campaigns & CTRs

With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs.  (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…

Organic SEO vs Paid Search: How to Know Which One to Prioritize?

A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…

3 Keys to Getting the Most from Facebook Advertising in K-12 Education (Part 1)

In education marketing, we have our work cut out for us. There are so many choices these days. So much competing for attention. More direct and indirect competitors. Shorter attention spans. A target market whose buying habits and preferences have changed drastically. A lot of rushed, time-starved people we’re trying to get our messages in…