You Suck, Google: 3 Basics for Marketers About the Move to GA4 (Google Analytics 4)

Earlier this month, I was sitting in on a 2-day Google Analytics 4 training, desperately trying to keep up with the instructor as she whizzed from screen to screen giving a demo of all the “super cool” reports and features of GA4. What I thought was a foundational course was definitely NOT foundational…I felt like…

AMA Digital Marketing Bootcamp (Updated 2020)

April 8, 2020 Update: Sadly, but obviously, the face-to-face trainings below have been postponed. But have no fear! AMA put our heads together and I’ll be leading a new, virtual training: “SEO and Content Marketing in Uncertain Times” taking place April 16th and 17th. Learn more here, and stay tuned for more trainings and updates,…

How to Improve An Outdated Digital Marketing Strategy

Thanks to the frenetic pace of technology influencing and evolving our daily behaviors, we marketers must help get our houses in order—or risk becoming irrelevant. In the world of search, how exactly do we accomplish that? Below are 5 quick, actionable to-dos for understanding how to improve and modernize your digital marketing strategy: Be present…

Don’t Let Your Ego Run the Show: A Story of Turning Around a Failing Paid Social Ad Campaign

Who here has ever let assumptions get in the way of marketing success? #AskingForAFriend In the case of a giveaway contest I recently managed for one of my K-12 Non-Profit/Advocacy clients, our goal was to get submissions (user generated content stories) that we could use for advocacy endeavors on the website and in social media.…

Is Your Marketing Working? Tips for Measuring EdMarketing Effectiveness

When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…

3 No-Brainer Ways to Improve Your Digital Marketing Campaigns & CTRs

With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs.  (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…

Organic SEO vs Paid Search: How to Know Which One to Prioritize?

A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…

Facebook Advertising for the Education Market: Budget Planning, Tracking and ROI (Part 2)

Facebook’s paid social advertising popularity has been on a roller coaster ride over the years. Thanks to frequent changes to its interface, tools, and rules, it hasn’t been as easy to jump on the bandwagon and see results as quickly or cheaply. But in terms of targeting, engaging, and increasing brand awareness today, it’s still…

3 Keys to Getting the Most from Facebook Advertising in K-12 Education (Part 1)

In education marketing, we have our work cut out for us. There are so many choices these days. So much competing for attention. More direct and indirect competitors. Shorter attention spans. A target market whose buying habits and preferences have changed drastically. A lot of rushed, time-starved people we’re trying to get our messages in…