Blog

Search Engine Optimization (SEO) plays an important role in the field of digital marketing. As an SEO specialist and strategist, I designed this blog to cover a range of topics in Search today: search engine optimization (SEO), content marketing, traffic generation, analytics, PPC and more.

Will SEO Give You Guaranteed Search Engine Rankings?

Does SEO copywriting guarantee first-page rankings? Unfortunately not. If anyone ever guarantees rankings based on SEO copywriting or onpage SEO alone, think twice before listening to them (let alone hiring them!). False guarantees and misleading expectations are two of the primary reasons SEO professionals have such a bad rap. Although SEO copywriting is extremely important,…

SEO Success Story Part 2: Two Copywriters Share Their SEO “Secrets”

In my last blog post I introduced you to Don Sadler, a fellow copywriter who has had tremendous success with SEO. All because he incorporated a few simple techniques that resulted in a huge increase in leads, clients and profits. In fact, about 90% of Don’s new work now comes from someone finding his website…

SEO Success Story Part 1: Freelance Copywriter Tells All

Are you a small business owner? If so, you’re probably familiar with the benefits of SEO but unsure of how to get started. You probably feel like the key to success is held by only a few select individuals.  Thanks to puffed up so-called SEO experts, many people mistakenly believe that SEO success requires spending…

What SEO Looks Like in 2012: SEO Presentation

Sure, you could say this post is late to the party since we’re well into 2012 by now (April 3 to be exact). But for those of you who aren’t heavily involved in the SEO industry or who don’t keep up with optimization news on a daily or weekly basis, you still might not understand the extent…

Have You Over Optimized Your Site? There’s a Penalty for That

Good news fellow small business owners: Google is continuing to level the playing field for us. While this really isn’t anything completely new (quality content has always been critical for SEO), the fact that Google is coming out to verify this new penalty is pretty newsworthy. As I tell my small business owners during my…

Teaching SEO for Small Business Owners at WordCamp Atlanta 2012 (AKA My Nerd Nirvana)

WordCamp Atlanta 2012, which took place the first weekend of February, seriously rocked. Not that I’d expect anything less from a conference designed exclusively to bring together WordPress enthusiasts. I had the privilege of leading two back-to-back sessions on search engine optimization for small business owners. My talk was formally titled, “SEO & WordPress: Do…

Announcing My Ebook Launch – Coming January 2012

I’m truly excited about something that’s about to happen in the next week: the launch of my first ebook, How to SEO Your Site: DIY Techniques for Small Business Owners. In August 2011 I quietly decided to start writing my first “how to SEO” ebook for small business owners, solopreneurs and consultants who couldn’t afford…

SEO Training: Atlanta Workshop Follow-up

A few weeks ago I was lucky enough to present a workshop at Digital Atlanta’s 2011 Conference. My presentation was on educating small business owners and solopreneurs how to start an SEO strategy for their own business. We covered keyword research, on page SEO, link building, competitive analysis, myths and misperceptions about SEO, WordPress, Google Analytics and…

Live in Atlanta? Want to Learn More About SEO? Join Me For a Free Workshop

Friday, November 11, 2011 11:00 am – 12:30 pm Roam Atlanta, 5815 Windward Parkway (2nd floor), Alpharetta, GA 30005 Business Workshop: “SEO On a Budget: Do This Not That”  Atlanta’s hottest conference on social media, technology and marketing is only a few weeks away. This week-long conference, Digital Atlanta, features multiple free and affordable workshops, panels and…