SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
I’ve been privileged to work with many amazing businesses over the past year. Not to mention the marketers, business owners, web designers, and agencies who have inspired me with their dedication, action, and willingness to take risks. (If you’re reading this, know that I appreciate you and am grateful to you). As an SEO consultant…
Last week I had a call with a past client. She wasn’t completely satisfied with the results she had seen so far from the Phase 1 plan we put together. I scheduled a call to address her concerns and take a look at the data to analyze what was going on. Upon reviewing and talking…
Google Analytics? Yes, please! Oh—save one teensy tiny problem. Google Analytics data by itself is kind of “meh.” The secret is you have to know what you’re looking for. In other words, GOALS. You have to have identified and established your website goals to know if what you’re seeing is measuring up (pun intended). If…
How are you tracking your SEO activities? Oh, you’re not? No judgment here. If you are like me 5 years ago, or like most of my clients when they come to me, they randomly do SEO activities when they think of it and then their efforts disappear into thin air as it’s never “written out”…
If you were to hazard a guess as to what one of the most important aspects of my job is as an SEO Consultant, would you say: Keeping up with SEO trends Understanding business common sense and general marketing fundamentals Navigating internal client politics Having a network of trusted colleagues to outsource execution to Knowing…
Today’s article isn’t meant to stir up controversy (lord knows there’s enough people who happily engage in that role), but to have an honest conversation about on-page optimization, aka SEO copywriting. Let’s just get to the crux of it: copywriters hate SEO professionals. Now maybe hate is a strong word, but let me just say…
To make sure there is a fresh take on this popular post written a few years ago, I recently followed up with a companion post to this one, titled, “How to Improve SEO: A “Beyond the Basics” Monthly SEO Checklist.” If you like this post on “SEO Maintenance” then go check that one out…
I’m always inspired when I hear real-life case stories of how people in my network get business. Of course, I LOVE hearing about how people have generated leads with SEO, like my friends Don and Tom. And of course, I’m pretty vocal about the wonders SEO has done for my business in the past and…
Jenny’s Note: I am beyond thrilled to bring to you today this SEO Success Stories interview with Tom Nguyen. The awesomeness of this interview – namely the fact that he is so candid about what is working for him in addition to the high-quality info – cannot be overstated. I met Tom in the parking…
I love analytics. Google Analytics. Along with SEO, it’s another free tool in the arsenal of marketing empowerment to determine if what we’re doing is even worth it. And for SEO, it’s a critical place to analyze where you are and how to determine what the next step is. Here are the top reports you…
