SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
As a business owner or leader in your company, it’s your job to identify opportunities for faster adoption of more profitable leads. Inevitably, this line of thinking has led you to considering SEO and optimizing your website in some form or fashion. Why SEO? Because when done right, it directly increase revenue and reduces costs…
I like to shake things up. That’s why I chose the digital marketing field, right? The people and businesses who hire me are shaking things up by taking a leap of faith in an SEO consultant to increase profits and reduce customer acquisition costs. Perhaps the shakeup and traditional marketing disruption culture is what attracted…
Jenny’s Note: I love SEO, but I have a confession: my least-loved part of SEO is the technical part of it. Give me keyword research, on-page optimization, or content strategy all day long. Occasionally, a gem of an article about Technical SEO comes my way, which I’ve shared below. This one comes courtesy of Jill…
There is 1 universal rule to success in the SEO field: roll with the punches and do not get cranky about the constant, inevitable rollout of changes. Recently I broke that code when I found out my beloved free Google keyword tool was going away. I might have thrown a mini pity party and sulked…
Jenny’s Note: I’m delighted to bring you a guest post by colleague Tom Tortorici. Tom – a triple threat combo of marketer, writer and web designer – touches on a very important topic: all the SEO in the world isn’t going to do you any good if your website isn’t engaging to a human. Read…
A potential client recently contacted me for DIY SEO consulting work. We had a very interesting conversation and she shared two themes that I see common in many small business owners. The first is that she understands the importance of SEO but doesn’t have the money to outsource SEO and would rather do it herself.…
It’s that time again. Google is scaring the pants off of business owners and webmasters ’round the world with their public decree that Penguin 2.0 is imminent and will be coming in the next few weeks (cue the Jaws music). The goal of Penguin 2.0 is to target and devalue more black hat spam. It will…
If you’re a service provider, please do me a favor: I want you to take away ONE thing from this blog post and I’ll tell you what that is: choose keywords with commercial – not informational – intent for your main sales pages. Okay, let’s get started! Last month I talked about 3 of the…
Jenny’s Note: As my SEO intern, Meghan Stoneburner, prepares to graduate from college and enter the professional world, I asked her to provide a few “lessons learned” from her perspective as an SEO beginner. Meghan has been a quick learner into the world of search engine optimization. She’s also an awesome person and will be…
Hosting live Atlanta SEO workshops? Super fun! Promoting said workshops? Not so much. When I was making plans to promote one of my live SEO workshops a few months ago, I inevitably thought that running a few PPC ads could be a great way to spread the word and drive some sign ups. One problem: I…
