Would You Give This Site Your Credit Card?

No, I’m not asking for money. It’s a legitimate SEO question! Open up your own site, look at it, and ask yourself, “Would I give this site my credit card?” This is one of a series of questions that Google engineers ask when evaluating sites to determine if they needed to assess a Panda penalty. The Panda…

Mobile SEO: 5 Things You Need to Know – and Do – Now About the April 21, 2015 Algorithm Change

Another Google update is coming, and it’s going to be a big ‘un. “Mobile,” “mobile responsiveness,” and “Mobile SEO,” are terms that have been casually thrown around in conversations and at dinner parties. Until now. It’s getting real around here. The latest Google update slated to hit on April 21, 2015 is termed “Mobilegeddon” because…

Making Time for SEO

If you’re too busy to read this article, then this article is for you. (yes, you) I had an epiphany the other day. It’s a disservice to train my clients about SEO without reinforcing this one thing. This tiny little thing that can make or break SEO results. Time. Why? SEO takes time. I’m not…

Atlanta Spring 2015 SEO Education Events

With all the icy cold weather lately, I am definitely ready to send winter packin’ and welcome spring with open arms! Besides the warmer temperatures and beautiful flowers, I’m also excited for spring because I have some great educational SEO events coming up in Atlanta. There’s something for everyone, from one-hour talks to an all-day…

Mastering the “SEO Results” Conversation: Questions to Ask From Both Sides of the Table

One of the most anticipated, yet often dreaded, questions an SEO or digital marketer hears out of a prospective client’s mouth is this: “What results can you get us?” or even “How quick/long does SEO take to show results“? These are perfectly legit questions. The danger isn’t in the question, it’s in the perceived assumptions…

5 Essential Skills I Teach My SEO Consulting Clients

I’ve been privileged to work with many amazing businesses over the past year. Not to mention the marketers, business owners, web designers, and agencies who have inspired me with their dedication, action, and willingness to take risks. (If you’re reading this, know that I appreciate you and am grateful to you). As an SEO consultant…

My SEO Isn’t Working – Now What?

Last week I had a call with a past client. She wasn’t completely satisfied with the results she had seen so far from the Phase 1 plan we put together. I scheduled a call to address her concerns and take a look at the data to analyze what was going on.  Upon reviewing and talking…

The Best Way to Track Your Monthly SEO Activities

How are you tracking your SEO activities? Oh, you’re not? No judgment here. If you are like me 5 years ago, or like most of my clients when they come to me, they randomly do SEO activities when they think of it and then their efforts disappear into thin air as it’s never “written out”…

The Secret to SEO No One Talks About

If you were to hazard a guess as to what one of the most important aspects of my job is as an SEO Consultant, would you say: Keeping up with SEO trends Understanding business common sense and general marketing fundamentals Navigating internal client politics Having a network of trusted colleagues to outsource execution to Knowing…